Logo design is an extremely important piece of developing a strong and healthy brand, and worthy of your investment. At Longitude° we believe that great design must be derived from great strategy. This is why we strive to always start with a strategic foundation first – through our process, BrandGPS.
A logo can say a lot about your business. It will communicate much more than you think.
- What does your brand represent?
- What do you value?
- What do you do?
- Are you committed to quality?
- Do you cut corners?
- Can you be trusted?
Questions like these are answered within a split second when a person sees your logo. You only have one chance to make a great first impression, and your logo is often the best way.
Design without a strategy is just decoration
What is a Logo?
A logo is an unmistakable and distinct design, name, proprietary symbol, or another device for labeling an organization. It’s utilized for advertising, signage, products, vehicles, and stationary. Not to be confused with a brand, which we define as the reputation of a business.