Longitude Named Branding Agency of Record for the Pro Football Hall of Fame Restaurant Experience

Springfield, MO – (Oct. 21, 2019) – Longitude, a Springfield, MO-based branding and marketing agency, today announced it has been selected as the branding agency of record for the Pro Football Hall of Fame Restaurant Experience – a recently-announced restaurant, bar, event center, and professional sports museum slated to open in Las Vegas, NV in the fall of 2020.

The agency has been tasked with creating the brand identity and leading brand strategy and marketing efforts for this exciting new restaurant which will help promote the Pro Football Hall of Fame’s message of excellence everywhere.

Longitude is leading the branding and marketing efforts of the Pro Football Hall of Fame Restaurant Experience project, including the creation of the key brand identity assets and brand messaging. They will also be launching the restaurant’s website and promotional video before the end of the year. These initial marketing efforts will act as a platform to generate excitement and help attract investors to this high-profile project.

“With over 2 million residents, 42 million visitors annually, and as the home of Raiders next year, Las Vegas uniquely suited and ready to become the sports capital of the world. And, on the heels of the NFL’s 100th anniversary season, the opening of The Pro Football Hall of Fame Restaurant Experience will be a truly exciting and historic moment for sports fans everywhere. We’re honored to be a part of this project”

– Jeremy Wells, Chief Marketing Officer at Longitude.

About the Restaurant

This restaurant will be an extension of the Pro Football Hall of Fame in Canton, OH. As the only major sports hall of fame facility, it will be the place to watch the big game while enjoying an elevated dining experience, and will also feature NFL and sports memorabilia on rotation. Owners Doug Pullman, Danny Tarkanian, and Dave Jacoby are finalizing plans to partner with a very well-known and successful operator, which will surely make this a must-see attraction for all.

“The owners, Doug Pullman, Danny Tarkanian, and Dave Jacoby are doing an outstanding job of bringing this project to life. These gentlemen have my full confidence, and I know that this experience will be one you won’t forget.”

– David Baker, President of the Pro Football Hall of Fame

In partnership with the Hall of Fame staff in Canton, OH, there will be regular programming of the space to include appearances by “Gold Jackets” (a.k.a. Hall of Fame inductees), exhibits that will rotate based upon current events in Las Vegas, as well as private “meet-and-greet” packages allowing groups and corporations to secure private sessions with Hall of Famers for an additional fee.

About Longitude

Longitude is a hospitality branding, marketing, and experience design agency located in Springfield, MO. Over the last 10 years, they’ve worked alongside owners and operators of great restaurant and hotel brands such as Slice Factory, Finley Farms, Hyatt, Marriott, Hilton, and Glass + Griddle and many more. Led by partners Dustin Myers and Jeremy Wells, Longitude is recognized as thought-leaders in the hospitality industry and believes that thoughtful brand identity and strategy make for strong and thriving businesses.

For more information, please call Jeremy Wells at (417) 986-2336 or email jeremy@longitudebranding.com.

You can also follow Longitude on Instagram, Twitter, and Facebook, or visit http://longitudebranding.com.


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