Importance of Brand Identity Design
Your visual design is often the first impression a customer will have of your business. People are prone to judge a book by its cover. You have to make sure that your brand’s visual design is creating the right perception in the mind of your customer.
The design is not just a necessary evil. It is an extremely effective tool that can be used to attract attention, differentiate your brand, create trust, and communicate your value.
At Longitude° we follow a tested process that produces a comprehensive and strategic visual toolbox. It lays the foundation for how your business should be presented visually so that you can execute with consistency for years to come. Creating these guidelines will allow you to put forth a unified, consistent image throughout all of your brand touchpoints.
Identity Design Package Includes:
- Logo Design
- Logo Design Alternatives
- Color Palette
- Brand Pattern*
- Photography Style*
- Business Cards*
- Social Media Covers*
- Visual Design Handbook
*not included in the “Essentials” Identity Design Package