About

Who we are

Longitude° is a hospitality branding and experience design agency; partnering with the brightest minds across the globe to create elevated hospitality experiences.

What we do

Concept Development

Hotel Development Consulting
Visioning & Concept
Market and Feasibility Analysis
Financial Modeling
Positioning Strategy
F&B Concepting
Product type, mix, pricing
Phasing recommendations
Concept Book & Investor Presentation
Capital Raising

Brand Strategy

Positioning
Brand Architecture
Naming
Messaging & Narrative
Brand Guidelines
Competitive Landscape
Strategic Partnerships
Guest experience strategy

Visual Design

Logo Design
Colors Palette
Typography System
Brand Patterns
Visual Identity System
Illustration
Creative Direction

Brand Activation

Wayfinding & Signage
Website Design & Development
Print Collateral
Photography Direction
Merchandise & Apparel
Branded OS&E
Sales & Marketing Material
3D Collateral Modeling

Interiors & Placemaking

Concept Design
Schematic Design
Design Development
Construction Documentation
Construction Admin
Custom FF&E + Lighting
Art Selection & Design
Interior Budgeting
Purchasing & Procurement Services
OS&E Direction
3D Visualization

Our Leadership

Dustin founded Longitude° in 2010 and developed the methodology and framework for how our agency creates a brand strategy for clients. This framework has become known as BrandGPS®. He continually searches for new ways to add value to everyone he meets and is passionately focused on helping solve complex brand challenges.

Jeremy is a Partner at Longitude°. In 2020, he authored the book “Future Hospitality” – focused on how branding can create more impactful guest experiences. This book is used at Cornell University’s Vision & Concepting graduate course. He’s also an honored member of the Boutique & Lifestyle Leaders Association (BLLA) Education Committee and has spoken at industry events and associations including AAHOA, Global Hospitality Summit, Hospitality Talks, and more.

An advertising/marketing career spent building CPG brands and ad agencies have Doug well-positioned to lead long term strategic planning. Along the way, he also led innovation efforts resulting in some of our favorite fast-food menu items and frozen pizzas in the grocery today.

Isaac is an identity design specialist. He’s thoughtful in his approach and is always seeking to push the envelope further. He has a deep love for typography, grid systems, and writing in the third person.

Rebecca (Bex) is an outstanding graphic designer with a passion for unique and authentic design storytelling. She was born and raised in Southern California, and is a sucker for a good acai bowl and sunset picnic on the beach with friends.