I would definitely recommend taking the time to do it. It was an investment, but it was probably one of the most important steps we’ve taken in developing Tantara Farms and being a small business. It was one of those things that gave us so many good ideas and just for looking at our target markets for the different things we do here. Having that language to be able to go back to. I really feel like it’s helped us develop who we are as a business to where it’s fluid.
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