Who we are

Longitude° is a hospitality branding and experience design agency; partnering with the brightest minds across the globe to create elevated hospitality experiences.

What we do


Market Research
Vision & Concepting
Brand Strategy
Name Development
Positioning Strategy
Guest Personas
Brand Storytelling


Logo Design
Brand Identity
Color Palette
Brand Standards
Collateral Design
Packaging & Labeling


Experience Design
Interior Design
Art Direction & Styling
Wayfinding & Signage
Music & Atmosphere
3D Renderings

Our Leadership

Dustin founded Longitude° in 2010 and developed the methodology and framework for how our agency creates a brand strategy for clients. This framework has become known as BrandGPS®. He continually searches for new ways to add value to everyone he meets and is passionately focused on helping solve complex brand challenges.

Jeremy is a Partner at Longitude°. In 2020, he authored the book “Future Hospitality” – focused on how branding can create more impactful guest experiences. This book is used at Cornell University’s Vision & Concepting graduate course. He’s also an honored member of the Boutique & Lifestyle Leaders Association (BLLA) Education Committee and has spoken at industry events and associations including AAHOA, Global Hospitality Summit, Hospitality Talks, and more.

An advertising/marketing career spent building CPG brands and ad agencies have Doug well-positioned to lead long term strategic planning. Along the way, he also led innovation efforts resulting in some of our favorite fast-food menu items and frozen pizzas in the grocery today.

Isaac is an identity design specialist. He’s thoughtful in his approach and is always seeking to push the envelope further. He has a deep love for typography, grid systems, and writing in the third person.

Rebecca (Bex) is an outstanding graphic designer with a passion for unique and authentic design storytelling. She was born and raised in Southern California, and is a sucker for a good acai bowl and sunset picnic on the beach with friends.

Working with brands like

Our workspace

Interested in working with us?
Email info@longitudebranding.com