Who we are

Longitude° is a hospitality branding and experience design agency; partnering with the brightest minds across the globe to create elevated hospitality experiences.

What we do


Research & Planning
Concept Development
Brand Strategy
Name Development
Positioning Strategy
Guest Personas
Messaging & Tone
Tagline Creation


Art Direction
Visual Identity
Color Palette
Typography System
Brand Standards
Print & Digital Collateral
Packaging & Labeling


Experience Design
Interior Design
Music & Atmosphere
3D Renderings

Our Leadership

Dustin started the company that would become Longitude°. With a deep focus on creating the methodology and processes that would become known as BrandGPS®. He is always striving to find ways to bring value to those around him and passionately focused on helping solve extremely complex brand challenges.

Jeremy is a Partner at Longitude°. He’s also the author of “Future Hospitality”, a book focused on how branding can create more impactful guest experiences. Additionally, he’s an honored member of the Boutique & Lifestyle Leaders Association (BLLA) Education Committee and has spoken at industry events and associations including AAHOA, Global Hospitality Summit, Hospitality Talks, and more.

An advertising/marketing career spent building CPG brands and ad agencies have Doug well-positioned to lead long term strategic planning. Along the way, he also led innovation efforts resulting in some of our favorite fast-food menu items and frozen pizzas in the grocery today.

Isaac is an identity design specialist. He’s thoughtful in his approach and is always seeking to push the envelope further. He has a deep love for typography, grid systems, and writing in the third person.

Rebecca (Bex) is an outstanding graphic designer with a passion for unique and authentic design storytelling. She was born and raised in Southern California, and is a sucker for a good acai bowl and sunset picnic on the beach with friends.

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Our workspace

Interested in working with us?
Email info@longitudebranding.com