Longitude focuses on developing accurate, creative and consistent strategy & brand identities. Restaurant Branding is a key area of expertise. We work to understand your story, your audience, and your goals so that we lay the foundation for communicating your message effectively. Instead of trying to specialize in everything, Longitude focuses on strategy and identity development. We aim to be the very best at what we do and leverage expert partners to serve our clients efficiently.

Brand Strategy Development

  • Naming
  • Brand Positioning
  • Consumer Research
  • Communication Strategy

Brand Identity Design

  • Logo Design
  • Identity Systems
  • Brand Guidelines
  • Print Collateral
  • Digital/Website Design
  • Social Media

About Dustin Myers

Dustin Myers is a brand strategist, designer, and owner at Longitude. He is a life-long student of design and business and how the two affect each other. He has worked independently as a brand designer since 2010. Dustin loves spending time with his wife and three children, making music, and finding the next cool restaurant to tell his friends about.

He also writes about restaurant branding for

For updates and thoughts on business and design, connect with Dustin Myers on Twitter.



Longitude teams up with experts in their fields to provide the most value for our clients. Here are a few of them.

Gourmet Marketing

Restaurant/Hospitality Marketing

Renew Digital

Web Development

Jared Cullison



“Collaborating with Longitude was a fantastic experience for us at Sparrow Malting Co.! Dustin listened carefully to our initial ideas and our constructive feedback throughout the process. His creativity flourished within the parameters we had established, and we have heard nothing but positive feedback about our branding from other businesses! We would recommend

Longitude to any business, without reservation. Professional. Polite. Forward-looking and fresh!”

Brad Coker , Co-Owner

Sparrow Malting Co.

“My expectations were completely blown away. Dustin is meticulous in his process and truly gifted in recognizing the task at hand.

I believe it is the best money I’ve spent for my company in a long time. My only wish is that I would have made this investment many years ago.”

Doug Anderson , Owner


“Dustin beat out several ‘top’ independent NYC design firms that I interviewed. It was his simple, but thorough approach that drew me to him. After seeing what he came up with, I knew that it wasn’t just talk - he got exactly what I was looking for and came up with several things that fit our business perfectly. I have already recommended Dustin to potential work and would use him again on any project going forward.”

Dan Mezz , Owner

Brine Fire-Grilled Chicken

"Dustin's work and art direction for our brand has been nothing short of exceptional. The effort that he has put into making our brand one that we are proud of and can continue to use for the foreseeable future is intentional and abiding; everything was made with a purpose, and we think it shows with the final product."

Jonathan Putnam , Managing Director

Brick & Mortar Coffee