Typography is vital to developing a world-class brand identity for your business. Different typefaces can evoke very different feelings and emotions in people – not only in how they look, but also in how they are put into position. The most subtle spacing or minute changes to the layout can make a huge difference.
To create a well-rounded identity it’s important to maintain a consistent “voice” through various aspects of your visual identity. Typography can have more of an impact than you think. The use of a wrong typeface or the wrong layout can send mixed signals or worse, send the wrong messages.
“Form and function together create typographic excellence.” — R. Roger Remington
What is typography?
Typography is the study and analysis of various typefaces. It’s the process of finding the best way to layout type onto a page in order to convey a deeper meaning, rich context, or relay the correct tone to an audience.