100 Hotel Brand Collateral Ideas

There’s a common saying that “first impressions last.” And when we’re talking about a hotel experience, I couldn’t agree more. What’s even better is when you can keep delivering beyond a great first impression with thoughtful, interesting branded touchpoints throughout your property.

The connection between guest experience, guest perceptions, and the success of your hotel is non-debatable for any hospitality industry professional. The equation is pretty simple – deliver your brand in an impressive and authentic expression; guests trust you and value your brand more. As this trust builds, they’ll become more loyal and engaged. When this occurs, your hotel will flourish. Delivering your brand with thoughtful expression is precisely where branded collaterals come in.

Brand collateral is a collection of both physical and digital materials, goods, and creative media meant to amplify and support your brand’s identity. This collection is explicitly designed to target your guests and express your brand’s story, personality, values, and promise. 

Brand collateral can be a huge promotional tool for any business category, but especially hospitality. Sprinkling a good mix of brand collateral throughout your hotel shows your guests that your brand is thoughtful and worthy of meaning. You’re inviting your guests to take note of the small touches, and giving them an opportunity to see you as more than just a room with a bed.

Look at brand collateral through a “long-term” vision. Every guest touchpoint throughout the entire guest experience journey will add up to overtime. Enhancing guest touch-points, even in small ways, create better experiences and increase guest satisfaction. These positive results will help you retain a strong position in your guest’s minds and increase your brand loyalty.

To make things easier, here I have compiled 100 brand collateral ideas for your hotel. So without further ado…

More branded collateral items that you can include in your front office are:

More collateral ideas that you can include in your room service are:

More branded collateral ideas for your hotel that you can include among stationeries are:

More branded collateral ideas for restaurant outlets in your hotel are:

Now that you have a century of brand collateral ideas, it’s time to take your hotel’s branding and customer experience to a new level. It isn’t absolutely necessary to include all of these, but the more thoughtful you are with brand considerations throughout every point in the guest experience journey, the better off you’ll be.

Spend time considering this list, and think about how you can customize each of these ideas and make them fit your unique hotel brand.