Chef-Driven Restaurant Inspired by the Coastlines of the Mediterranean


Brand Identity Design
Brand Pattern Design
Logo Design
Print Collateral
Visual Brand Guidelines


SALT Hotels

Salt Hotels and Longitude collaborated to bring to life a new restaurant concept at the Wave Resort in Long Branch, New Jersey. MAYA is a signature restaurant concept created by SALT Hotels in partnership with world-renowned chef, Nina Clemente.

Longitude was asked to design a visual identity system that was elegant and refined, yet approachable to their market. The brand identity we created was inspired by natural elements of the Mediterranean coastlines, evokes purpose and organic growth, and is progressive yet familiar.

Photos by Shannon Sturgis

menu design by Longitude for Salt Hotels restaurant - Maya