Branch House

Riverside Bistro


Brand Pattern Design
Brand Strategy
Logo Design
Print Collateral
Visual Brand Guidelines


Sheraton Redding

Project Partners

Azul Hospitality Group

Situated on the bank of the beautiful Sacramento River, Branch House is a reenvisioned food and beverage outlet within Turtle Bay Exploration Park in Redding, California. Our team was brought as guides in the process of outlining a new brand strategy, developing the name, messaging, and creating the visual design package.

The name and brand mark are inspired by the focal point of the interior design – a chandelier art installation created by a local artist from some remaining oak branches that were salvaged from a city-wide fire.

Branch House will serve as a gathering place for the community. The menu will adapt throughout different day parts to be the best place for refreshment while enjoying the views of the Sundial Bridge.

logo design for restaurant by Longitude
Brand Mark for Restaurant brand by Longitude Branding

The branch mark is inspired by the focal point of the interior design and forms the subtle shape of a house to help tie the concept together.

custom script logo for Branch House by Longitude
branch house word mark layouts for Redding California riverside bistro.
restaurant brand pattern by Longitude
restaurant collateral design by Longitude Branding & Design
Restaurant Menu Design for Redding California Bistro by Longitude Branding
Stationery & Collateral Design for Redding California Riverside Bistro
Signage Design Rendering for Branch House by Longitude Branding
Green Wall Signage Mockup by Longitude for Redding California Riverside Bistro