ServicesBrand Pattern Design
Visual Brand Guidelines
Project PartnersAzul Hospitality Group
Situated on the bank of the beautiful Sacramento River, Branch House is a reenvisioned food and beverage outlet within Turtle Bay Exploration Park in Redding, California. Our team was brought as guides in the process of outlining a new brand strategy, developing a name, drafting the messaging, and designing the visual design package.
The name and brand mark are inspired by the focal point of the interior design – a chandelier art installation created by a local artist from some remaining oak branches that were salvaged from a city-wide fire.
Branch House will serve as a gathering place for the community. The menu will adapt throughout different day parts to be the best place for refreshment while enjoying the views of the Sundial Bridge.
The branch mark is inspired by the focal point of the interior design and forms the subtle shape of a house to help tie the concept together.