Longitude° Partner Selected to Join the Boutique & Lifestyle Leaders Association (BLLA) Education Committee

Springfield, MO – (February 1, 2021): Longitude° today announced the Boutique & Lifestyle Leaders Association (BLLA) has selected Jeremy Wells as an Education Committee member. This committee is a part of the #BoutiqueStrong campaign, meant to provide support and resources to boutique hoteliers and leaders throughout the world.

As thought-leaders in the hospitality, travel, and tourism industries, this partnership will be yet another opportunity for Longitude° to share its knowledge, expertise, and resources and provide immense value to the clients and community they serve.

“It’s an extreme honor and privilege to join the leadership at BLLA and serve as an Education Committee member. I’m grateful and eager to help the boutique movement move forward,” says Jeremy Wells, Partner and Chief Marketing Officer at Longitude°. “I know that boutique leaders can be a catalyst for even greater human connection, that will impact our industry.”

“BLLA has been the resource for boutique properties and leaders for more than a decade. Jeremy’s inclusion on the Education Committee not only brings his wealth of knowledge and experience to all BLLA members but the expertise of his colleagues to our clients, as well,” says Tessa LeRoy, Director of Operations at Longitude°. “We are privileged to be a small part of what will be a catalyst to boutique hospitality recovery, and bring the insight, innovation, and ideation we offer to our clients to the BLLA community.”

About the committee:

  • Education Committee members meet monthly to discuss and develop educational courses aimed at adding value to independent hoteliers
  • There are a total of 15 committee members

About Jeremy Wells:

Jeremy Wells is the Chief Marketing Officer and Partner at Longitude°; a hospitality branding and design agency. He has also authored Future Hospitality, a book focused on building impactful brand experiences that drive sustainable growth, happier guests, and inspired staff. Additionally, he produces and co-hosts a podcast entitled, Future Hospitality Podcast; a podcast dedicated to sharing the best ideas, insights, inspiration, and innovations from the brightest minds in the hospitality industry. He has also been a keynote speaker and presenter at a number of industry events and associations including the Asian American Hotel Owners Association (AAHOA), Global Hospitality Summit, Hospitality Talks, and more.

About Longitude°: 

Longitude° is a hospitality branding and design group based in Springfield, Missouri founded in 2010. They work alongside owners, operators, and investors of emerging and innovative hospitality businesses looking to elevate their image by designing unique brand experiences for their properties. This collective of hospitality experts brings rich understanding and experience in a variety of strategic, creative, marketing, and operational capabilities. By leveraging their brand development framework, BrandGPS®, they’re able to deliver successful outcomes to their client-partners.

About Boutique & Lifestyle Leaders Association (BLLA): 

Founded in 2009, the Boutique & Lifestyle Leaders Association (BLLA) is the voice of the world’s independent boutique and lifestyle hotels, small brands, and boutique businesses. The association was founded in response to a demand for a collective voice for this fragmented industry. Today the association has members around the world. As the lifestyle industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent business owners by helping them level the playing field against larger brands and chains.