A Tale of Two Hotels: Pride vs. Patience in Hospitality
August 12, 2025
Jeremy Wells
The rain had stopped just before sunrise, leaving the streets slick and shining under the streetlamps. Outside The Kingswell Hotel, black cars lined the curb. Camera flashes popped against the glass doors, catching the sharp grin of Chase Kingswell as he stepped out to greet the press. His suit was perfect, his tie knotted like a trophy, his name already echoing through the crowd. This was his moment, and he meant for everyone to see it.
Across town, the smell of sawdust and fresh paint hung in the air at The Hearthford Hotel. Inside the unfinished lobby, Samantha Rhodes stood with her sleeves rolled up, hands wrapped around a mug of coffee gone cold. A carpenter was explaining a delay on the banisters; the young designer beside him shuffled her sketches, waiting for Sam’s verdict. Sam listened, nodded, and handed the decision back to them. No cameras, no applause. Just the quiet work of building something that mattered.
It starts with a choice.
Not the kind you circle on a form or click on a website.
The kind that happens quietly, deep inside, before the first brick is laid.
The choice of what kind of hotelier you’re going to be.
Chase Kingswell was the kind of man who treated every room like a stage and every conversation like an audition. His wardrobe was sharp, his handshake calculated, his smile rehearsed in the mirror. He believed success was about being seen—and he wanted to be seen everywhere. For Chase, a hotel wasn’t a business; it was a mirror, polished to reflect his own image back at him. So when the time came to name it, there was never a question — The Kingswell Hotel.
Samantha Rhodes preferred the quiet work no one noticed—until they did. She spoke less than she listened, and when she spoke, it was never to fill the air but to move things forward. Her satisfaction came from watching others succeed, from building something strong enough to stand without her. For Sam, a hotel wasn’t a monument to her name; it was a home for everyone else’s.
The Kingswell Hotel
The ribbon-cutting was less about the hotel and more about Chase Kingswell.
He stood at the center of every photo, the kind of man who always found the camera. The smile was wide, the handshake firm, the introductions practiced. In every conversation, the hotel’s name—his name—was on the lips of the crowd.
The Kingswell Hotel opened with polished floors, glossy marketing, and the hum of a PR machine built to keep the spotlight fixed squarely on Chase. He wanted the city to know his face, his voice, his story. It wasn’t about building something that would outlast him. It was about building something that would announce him.
When it came to branding, Chase’s ego told him he could direct it himself. He’d never studied branding, never thought much about it beyond whether he “liked” something or didn’t. He hired a young designer he could boss around—someone who would execute his whims without questioning them.
Design was no different. “Interior designers charge too much. I have a good eye,” he thought. So he picked out every finish and furnishing himself, burning time and money while convincing himself he was saving both. The result? Basic, trend-chasing, and forgettable. Nothing was sourced locally. Nothing told a story. Nothing reflected the power of place. It was a collection of choices without a heartbeat—pretty in photos, hollow in person.

The lobby furniture was elegant and expensive—Italian leather chairs, sculptural coffee tables, custom chandeliers. They looked stunning in marketing shots, but were stiff and uncomfortable. Guests didn’t linger. Comfort and function weren’t the point. Chase liked them, and that was enough.
As for guest experience? “We don’t need SOPs,” he said. “We just need a good GM who’ll do what I want, and handle all the work I don’t want to do.” He paid that GM the bare minimum to join, then overworked him—along with the rest of the staff. Labor was a cost to be squeezed, not an asset to be cultivated.
Architects, engineers, consultants—they were all, in Chase’s mind, overpriced and unnecessary. He saw their invoices as padded, their expertise as inflated. He cut corners on their recommendations, delayed payments, and often tried to renegotiate rates after the work was done. Working with him was an exercise in endurance.
For the first year, it worked—on paper. Occupancy looked good. The bar was busy. Social feeds were full of photos from opening night, most with Chase front and center.
But the facade began to break.
The shine wasn’t real—it was the gloss of fresh paint over rotting wood. Corners cut in construction started to show. Service slipped. The rooms aged faster than they should have.
The Kingswell’s image had been built for the camera, not the guest. And the camera eventually moved on.
Staff came and went. The ones who stayed didn’t fight for the place—it had never been theirs to fight for. Guests stopped returning. Locals stopped caring. The press stopped calling.
Profits never went back into the property. No upgrades. No training. No care for the details.
By year four, bookings slowed. By year six, the numbers bled red.
Chase scrambled—firing and hiring new GMs, passing the blame from one to the next. Investors grew restless, and he dodged their calls, avoided their emails. At parties, when people asked about the hotel, he made excuses—or bent the truth entirely—to save face.
Behind closed doors, he was trying to plug holes in a sinking ship without admitting there was a hole at all.
By the time foreclosure came in year seven, Chase had already written his story: it wasn’t his fault. The staff had failed him. The market had turned. The investors had been impatient. The consultants hadn’t done their jobs.
Everyone was to blame—except the man whose name was on the door.
The bank sold The Kingswell Hotel at a steep discount. The building still stands. The paint is peeling in the corners. The lobby smells faintly of mildew. The furniture is tired. The brand is forgotten.
And Chase Kingswell? He’s already moved on, chasing the next spotlight.
The man had gained the whole world for a season, but in the end, lost the only thing worth keeping.
The Hearthford Hotel
The Hearthford’s first day looked nothing like The Kingswell’s. There was no stage, no champagne, no press. Just Samantha Rhodes and her team, the sound of hammers and drills in the background.
Sam stood among her people, not above them. She listened to the carpenter explain a delay on the banisters. She nodded as the young designer nervously pitched a change to the color palette. She left the decisions in their hands—not because she didn’t care, but because she trusted them.
She knew her own limits. She didn’t pretend to be an expert in design or construction or kitchen operations. She hired the right people, gave them responsibility, and equipped them to succeed.
Sam valued branding, guest experience, and design—not as buzzwords in a pitch deck, but as the living, breathing soul of The Hearthford Hotel.

The early months were slow. The investors wanted faster returns. She told them the truth:
“We’re building something that lasts. It’ll take longer. But when it’s done, it’ll matter.”
Every extra dollar went back into the property—better mattresses, staff training, locally roasted coffee. Guests noticed. The team noticed.
Success came not from grand gestures, but in the unglamorous details: fresh paint before it was needed, climate control tuned perfectly, lighting that didn’t just illuminate but invited.
Sam knew a hotel isn’t an island. She walked the neighborhood, met shop owners, bought pastries from the bakery two streets over, partnered with the florist for lobby arrangements. She asked what the community needed and found ways to help.
She didn’t need her name on a plaque or her face in the paper. Praise went to her team—the housekeepers, the bartenders, the maintenance crew.
She understood the old truth: if you are faithful with little, you will be trusted with much.
Hospitality wasn’t a performance.
It was a heartbeat.
—
Years later, The Hearthford Hotel was thriving. Guests booked months in advance. Locals spoke of it like an old friend. Occupancy was strong, loyalty even stronger. The investors, once impatient, were now delighted. Returns had come slower, yes—but steadier. And they kept growing.
The Hearthford wasn’t perfect. But it was loved. And love is a kind of perfection that can’t be faked.
The Choice
Hospitality, like life, is full of decisions that don’t feel urgent until it’s too late. The decision to put people first. To trust your team. To care about the “boring” parts of the job.
You can cut corners and chase the quick wins. But that’s a gamble. A flash in the pan fades fast.
Or you can take the slower road. Build something with depth. Invest in details no one notices—until they do. Create a team that feels ownership in the work. Connect with the community so deeply your hotel isn’t just in the neighborhood—it’s of it.
The Hearthford path is harder. It demands patience, humility, and the courage to delay gratification. You won’t see the payoff next quarter. But five or ten years from now, you’ll have something that can’t be bought in a sale or salvaged in a marketing campaign.
What you sow today is what you will reap tomorrow.
Success is made in the mundane.
One day, your lobby will tell the story you built.
Or the one you ignored.
Jeremy Wells
Partner at Longitude°
Jeremy is the author of Future Hospitality and Brand Strategist at Longitude°. As a member of the Education Committee for The Boutique & Lifestyle Leaders Association (BLLA) and a content contributor to Cornell University’s Hospitality Vision and Concept Design graduate program, he is a committed thought leader in hotel branding, concepting, and experience strategy.