Last Light

Last Light is a boutique micro-resort in the Finger Lakes designed around one purpose: helping people slow down and reconnect. Set among vineyards, lakes, and rolling hills, the property blends modern comfort with relaxed, social energy—offering friends, families, and groups an easy place to gather, play, and unwind.

Longitude° partnered with the founder to define the brand from the ground up, shaping its name, narrative, guest personas, positioning, visual direction, and experience principles. The result is a brand built on effortless connection—balancing activity and rest, play and simplicity, and the kind of moments that linger long after the sun sets.