Brick & Mortar Coffee

Coffee Shop Brand Identity Design


Brand Direction
Logo Design
Print Collateral
Website Design


Brick & Mortar Coffee

Project Partners

40Digits - Web Development
Sam Holder Photography

Brick & Mortar Coffee is a coffee roasting company that operates out of Springfield, MO.  When we first sat down to talk about this project, I could see that coffee was more than a drink to them.  It was their craft and their commitment to quality was something that would need to come through in the visual identity.  We wanted the branding to reflect their appreciation for the past as well as their cutting-edge approach to the coffee business.  The building that the shop would be in had been a motorcycle repair shop, which influenced the feel for the brand.

One goal for the brand mark was to give them a full logo as well as a symbol that could stand alone.  The B&MC symbol is making it’s way onto quite a few different touchpoints.