A process that will transform the way you do business.

The Common Approach Cloud of Confusion – All brand touchpoints are disjointed and cause confusion. Resulting in frustrations due to wasted time, money, and energy. Cloud of Confusion – All brand touchpoints are disjointed and cause confusion. Resulting in frustrations due to wasted time, money, and energy.
Cloud of Confusion – All brand touchpoints are disjointed and cause confusion. Resulting in frustrations due to wasted time, money, and energy.
The Strategic Approach Consistently Strategic – With a core foundation of brand strategy and visual identity guidelines, all of your customer touchpoints are aligned and consistent. Consistently Strategic – With a core foundation of brand strategy and visual identity guidelines, all of your customer touchpoints are aligned and consistent.
Consistently Strategic – With a core foundation of brand strategy and visual identity guidelines, all of your customer touchpoints are aligned and consistent.

Your Brand Is Your Reputation

Building the right reputation starts with a clear strategy. Our process is different and isn’t the right fit for everybody. We partner with innovative leaders who understand that their brand needs more than just a pretty logo.

Your Brand Is Your Reputation

1Who You Are & What You Say

BrandGPS™ is a guided process for bringing alignment and clarity to your internal vision, external messaging, and growth strategy.

  • Brand Audit
  • Brand Positioning
  • Brand Values
    Brand Values

    Your brand value proposal is your opportunity to connect more closely with your customers. It goes far beyond logos and product design and begins to react to your consumers ‘ thinking and feeling. It is up to companies, after all, to align with their customers –not the other way round.

  • Customer Analysis
  • Brand Promise
  • Strategy Implementation Plan
  • Customer Interviews
  • Validation Research
    Validation Research

    We make sure that the strategy and messaging resonates with your customers. During the validation research phase we will interview customers, and vendors to better gauge how your brand is received.

  • Communication Strategy
  • Brand Strategy Handbook
Who You Are & What You Say

2How You Look

Your brand identity is often the first impression someone has of your brand. It's the collective visual elements that represent your brand such as logo, colors, patterns, image style, font style, etc. Here are some of the ways we apply your strategy visually.

  • Logo Design
    Logo Design

    The primary visual representation of your brand.

  • Brand Identity
    Brand Identity

    The collective visual elements that represent your brand such as logo, colors, patterns, image style, font style, etc

  • Typography
    Typography

    Typography is the study and analysis of various typefaces. It’s the process of finding the best way to layout type onto a page in order to convey a deeper meaning, rich context, or relay the correct tone to an audience.

  • Color Palette
  • Brand Pattern
    Brand Pattern

    Brand Patterns play an important role in creating strong brand recognition, bringing depth to a brand identity, and creating a memorable brand experience.

  • Digital Application
  • Packaging
  • Environmental Design
  • Photography/Video Direction
  • Visual Design Handbook
How You Look

3What You Do

The right strategy and visual design will be most effective when implemented consistently.

  • Launch Campaign
  • Implementation Strategy
  • Action & Accountability Steps
  • Brand Evaluation
  • Team On-Boarding Strategy
  • Course Correction
What You Do

Not sure how well your brand is doing?

The Longitude° Brand Evaluator is an easy first step. This will evaluate strengths and weaknesses and give you an action plan to start taking control.

Evaluate Your Brand

Or send a question to info@longitudebranding.com

Ready to start the conversation?

Do you have a challenge, question, or idea keeping you up at night? We’d love to help.


Request a Call

Or just email us at info@longitudebranding.com