Is your restaurant’s branding turning away potential customers?
Before tasting your food or experiencing your service, they see your branding. Within seconds, people are forming their perception of your restaurant.
Unfortunately, people judge books by their covers and will definitely judge your restaurant’s quality by the logo and branding.
Maybe you are an established restaurant that is ready to upgrade your brand, or maybe you haven’t opened your doors yet. With today’s design-driven consumers, you need a brand identity that gets attention and instills trust.
What Makes Branding Effective?
1. Accuracy: Does your branding truly reflect your values, quality, and style? Branding must accurately communicate who you are.
2. Creativity: Is your branding intriguing to potential customers? An effective brand will creatively and uniquely represent you.
3. Consistency: Does your logo look the same across all channels? The only way to be remembered is to be consistent.
Longitude° Works With Restaurants to Develop Strong Brand Identities
Longitude° is a design consultancy in the Midwest led by Dustin Myers. With a focus and understanding in the restaurant industry, Longitude° has been able to help companies in the food industry stand out and attract more customers with an effective brand design.
The Cost of Branding
How much does good branding cost? There are two costs to consider associated with branding. The first is the cost of developing an effective identity. The second is the cost of having an ineffective brand identity. How much will it cost you if potential customers are turned off by a poorly designed presentation? We know that presentation is a huge factor in the subconscious decision-making process.
As a small business, you have so many things to worry about doing right. Don’t shoot yourself in the foot with cheap and unprofessional branding.
You will spend thousands of dollars on items with your branding on it. Exterior signage, menus, website, interior design elements and apparel are just a few things to consider. Your brand identity is the foundation from which everything is built. It is worth making an investment so that you have peace that your identity is representing you well.
Interested In Learning More?
Effective Restaurant Branding 101 | 5-Day Email Course
Sign up for this free 5-day email course that will help you understand common mistakes restaurant brands are making. You’ll gain a better understanding of what makes branding effective and how to transform your potential customers’ perception of your restaurant.