Hospitality Branding & Design Group
Longitude° is a hospitality branding and design agency that understands the unique challenges and opportunities of the hospitality industry. We build brands for hotels, motels, resorts, restaurants, glamping, and travel and tourism businesses.
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![logo | Longitude°](https://longitudedesign.com/wp-content/uploads/2022/04/logo.jpg)
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![The-Woodrose-Motel-Willits-CA-09 | Longitude° motel brand logo](https://longitudedesign.com/wp-content/uploads/2021/02/The-Woodrose-Motel-Willits-CA-09.jpg)
![The-Woodrose-Motel-Willits-CA-07 | Longitude° motel signage at night](https://longitudedesign.com/wp-content/uploads/2021/02/The-Woodrose-Motel-Willits-CA-07.jpg)
![The-Woodrose-Motel-Willits-CA-02 | Longitude° modern motel keychain branded on a wood table](https://longitudedesign.com/wp-content/uploads/2021/02/The-Woodrose-Motel-Willits-CA-02.jpg)
![hotel-branding-agency-19 | Longitude° branded menus for coffee shop](https://longitudedesign.com/wp-content/uploads/2020/09/hotel-branding-agency-19.jpg)
![hotel-branding-agency-15 | Longitude° exterior of rustic modern coffee shop](https://longitudedesign.com/wp-content/uploads/2020/09/hotel-branding-agency-15.jpg)
Hotel Branding Services
- Hotel Brand & Concept Development
- Brand Strategy
- Communication and Storytelling
- Brand Guest Experience Strategy
- Brand Mark and Logo Design
- Brand Color Palette and Typography System
- Conceptual 3D Renderings of Signage & Wayfinding
- Hotel Brand Collateral Design
- Brand Guidelines and Standards Documentation
![partner-logos-02 | Longitude°](https://longitudedesign.com/wp-content/uploads/2021/02/partner-logos-02.jpg)
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![21c-museum-hotel-logo | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/06/21c-museum-hotel-logo.jpg)
![nuovo-re-logo | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/06/nuovo-re-logo.jpg)
![true-luxury-hotels | Longitude°](https://longitudedesign.com/wp-content/uploads/2019/07/true-luxury-hotels.png)
![finley-farms | Longitude°](https://longitudedesign.com/wp-content/uploads/2019/07/finley-farms.png)
The hospitality industry is complex and competitive. Differentiating and positioning your property from others is vital to building a successful brand that guests and travelers love.
This is why Longitude° is committed to bettering the industry, supporting our client-partners, and leading the conversation through sharing insights, helpful resources, and producing our podcast, “Future Hospitality“.
Our Team
We’re a team of hospitality leaders, brand strategists, designers, marketers, writers, creators, filmmakers, and developers — with a passion for telling compelling stories and creating impactful experiences for people, places, and spaces.
Longitude° has a proven track record of helping investors, developers, and management groups build inspiring luxury, lifestyle, and boutique hotel brands.
![dustin-myers-0 | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/12/dustin-myers-0.jpg)
![jeremy-wells-01 | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/12/jeremy-wells-01.jpg)
![doug-austin-01 | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/12/doug-austin-01.jpg)
![isaac-protiva | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/05/isaac-protiva.jpg)
A Strong Hotel Position
Branding and brand positioning is important. A professional and authentic brand identity, strong market position, and clear narrative can help you stand out in a crowded market, differentiating yourself from other properties in your comp-set. All of this can help your chances of getting more guests through your doors.
Our mission is to create brands that tell a unique story, capture the local culture, art, and history, and that is approachable and accessible to people from all walks of life.
Let’s talk
![future-hospitality-bookfront | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/06/future-hospitality-bookfront.jpg)
“Future Hospitality”
A book from Longitude° about creating more impactful brand experiences that drive sustainable growth, happier guests, and inspired staff.
Written by partner, Jeremy Wells.
![a-brand-worth-booking-ebook_mockup | Longitude°](https://longitudedesign.com/wp-content/uploads/2020/05/a-brand-worth-booking-ebook_mockup.jpg)
“A Brand Worth Booking”
Learn about the importance of branding and positioning for a more purposeful, successful, and profitable hotel.