Yoke Social Table
Community-Impact Eatery in the Midwest
ServicesBrand Identity Design
Visual Brand Guidelines
ClientYoke Social Table
In our first conversations with the team at Yoke Social Table, it was clear to see that they were hungry, ambitious, and passionate about building a restaurant that didn’t just serve great food but made a real, lasting impact on the neighborhoods and communities that surround them.
Longitude was thrilled to help be a part of this mission.
We guided them through our brand strategy process, helped them define core attributes of their brand and vision, and gain alignment on their mission at hand. Our team also helped create a new brand name, “Yoke Social Table”; which was inspired by the “burden” that their team must carry for the communities and people they’re serving every day.
Below you’ll see the final brand visuals that were created to help complete the brand identity package, and bring the Yoke Social Table brand to life in a fun, modern, and bold way.