Verdict:

When SALT Hotels set out to create a one-of-a-kind rooftop bar at The Abner Hotel in Litchfield, Connecticut, they turned to Longitude to develop a brand that would match the elevated experience they envisioned.

With sweeping views of the Litchfield countryside, Verdict: offers guests a sophisticated yet relaxed setting to enjoy handcrafted cocktails and scenic sunsets. Longitude partnered with SALT Hotels to deliver a full suite of branding services, including name development, brand identity design, menu layouts, and signage.

From the modern elegance of the logo to thoughtfully designed menus and collateral, every detail reflects the bar’s balance of style and approachability. The result is a seamless brand experience that complements The Abner Hotel’s upscale atmosphere, inviting locals and travelers alike to sip, savor, and stay a little longer.