The Parker Hotel

Longitude was engaged to spearhead the repositioning and rebranding efforts for a 51-room boutique hotel situated in Parker, Colorado. Under the current moniker of “Ascent on Main,” the project endeavors to infuse fresh vitality into the property while forging stronger ties with the surrounding locale and its community.

Longitude has played an important role in crafting a distinct brand identity for this undertaking. Anticipated to debut later this year in 2024, the forthcoming brand launch marks an exciting milestone in the evolution of this property.