The Lodge at Red Rock

Nestled on the rugged edge of Lake Superior, this 1937 lodge—once an executive retreat for the local paper mill—has been reimagined for today’s travelers. Still echoing with the sound of the Canadian Pacific Railroad and rooted in both Canadiana heritage and First Nation culture, the property now serves as a basecamp for fishing adventures on the Nipigon River, big game expeditions, and journeys into Ontario’s wild spaces.

Longitude partnered with the owners, BMI Group, to lead brand strategy, naming, visual identity, and merchandise design—bringing new life to a historic landmark while honoring its storied past.