Planet Wings

NYC Fried Chicken and Fast Delivery Restaurant Franchise


Brand Pattern Design
Collateral Design
Visual Brand Guidelines


Planet Wings

Project Partners

Gourmet Marketing

Planet Wings was created in 1994 by its founders Franco and Paula Fidanza when they noticed that there was an amazing untapped opportunity in their market. Delivery service was historically limited to pizza and burgers and not many restaurants were doing it well. As chicken wings grew in popularity, Franco and Paula decided the market was ready for a new concept.

The very first Planet Wings® concept opened in January 1995, and there was no looking back. They are committed to using only the highest quality chicken available, and to give their customers an incredible value for their money. They launched with 20 outrageous wing flavors (now 24) and each customer’s order was made fresh to order. When this was coupled with a convenient delivery service, Franco and Paula had discovered a recipe for success.