The Allen Hotel

41-Room Luxury Hotel in New York City


Brand Identity
Brand Pattern
Color Palette
Logo Design
Photography Styleguide
Typography Guidelines


The Allen Hotel

Project Partners

Gourmet Marketing

A newcomer to New York’s Lower East Side, the Allen Hotel boasts 41 modern and luxurious guest rooms and suites. Pairing Old-World elegance with modern amenities and services. The Allen Hotel’s central location and charming cafe make it easy for guests to enjoy.

At The Allen, guests are greeted with colorful mosaic murals and vibrant exotic orchids as they enter the grand lobby. Hanging from the beautifully hand-painted ceilings are beautiful crystal chandeliers and hand-carved wooden decor from the Far East. Every fixture and furnishing has been hand-selected by the owner.

Longitude was asked to breathe new life into The Allen Hotel’s brand identity while maintaining respectful ties to its past and rich culture. This new modern take maintains the elegant charm while leaving plenty of room to step into the future.