Good Press

Serving Up Good Vibes.


Brand Identity Design
Brand Strategy
Print Collateral
Visual Brand Guidelines


21c Museum Hotels

We had the opportunity and privilege to work with the team at 21c Museum Hotels on the development of some unique culinary concepts that exist within their newest location opening soon in St. Louis. One of the food and beverage spaces is Good Press; a casual cafe and coffee shop.

We worked with 21c Museum Hotels to create a brand strategy and positioning that would resonate with their target audience. Throughout the process, we conducted several strategy and visioning meetings to build out the vision for the brand. We collaborated with the project team at 21c Museum Hotels to ensure that the brand was aligned with their goals and objectives.

Our team was responsible for helping to develop the name, messaging, and visual identity for Good Press. We also designed brand collateral, signage, menus, and all other visual assets to ensure that the brand was consistent across all touchpoints.

Interiors & 3D renderings by Hufft.