Gatt’s Kitchen & Social

Gatt’s Kitchen & Social is a new coastal restaurant and pickleball social club opening in Mayport, just outside Jacksonville, Florida. Developed by the Gattoni family to fill a gap in the growing naval community, the concept pairs a full-service restaurant and bar with an expansive outdoor lawn, courtside cabana, and regulation pickleball courts, creating a true multigenerational gathering place. Longitude partnered with the Gattoni team to name the brand, giving the concept a warm, ownable identity rooted in family and hospitality rather than the sport itself.

From there, we built out the complete visual identity, including primary and supporting marks, a custom badge and illustration suite, color palette, and typography, then translated that system into brand applications across signage, menus, merchandise, and the guest experience. The result is a brand as approachable at the bar as it is on the court.