Fresh, Well-Balanced Meal Prep Service in Chicago

Food & Beverage Branding


Brand Communication Strategy
Brand Pattern Design
Brand Promise
Ideal Customer Profiles
Logo Design
Naming Strategy
Positioning Statement
Visual Brand Guidelines
Visual Design



The meal prep and delivery industry have been booming, and it’s more difficult than ever to stand out and carve out a position in this crowded market. This is why the team at PREPT asked Longitude° to partner with them to create a brand that would stand out in a sea of competition.

From concept development to naming, to communication strategy, and brand identity design – we guided them through a brand development process that would set them up for success with their operations and marketing from the beginning.

The Chicago-based meal prep delivery service is making waves and helping people live more active and healthier lifestyles. Their aim is to help people accomplish their goals with no excuse.