Flohom

Flohom provides travelers with a new way to experience the water and enjoy the comforts of elevated
hospitality. The modern floating suites are designed with thoughtful amenities, spacious layouts, and
breathtaking waterfront views.

Longitude° was brought in to lead a brand strategy workshop and collaborate with the executive team to develop the positioning, messaging, and overall strategy for the brand. We were also tasked with the new identity system that would propel the brand forward. This was a particularly interesting project because it combines technology, hospitality, and the connection to water.