Ember Shoals

Ember Shoals Resort sits on the banks of the White River in Cotter, Arkansas, one of the most celebrated trout fisheries in the country and one of the few that fishes year-round. The property had the setting, but not the story: a mix of cabins, park models, and RV sites without a clear identity or a reason for new guests to choose it over the next riverside stay. Longitude was brought in to reposition Ember Shoals around what makes it distinct, building a brand that captures the full White River experience and speaks to the guests who matter most, from anglers and families to retreats and large groups.