Buckets

Great Wolf Resorts enlisted the team at Longitude to reimagine one of the dining outlets at Great Wolf Lodge. “Buckets” had become outdated and was in need of a repositioning. Alongside a menu revamp by the F&B team, the concept underwent a complete refresh in messaging, strategy, and visual identity.

The new descriptor, “Burgers & Bites,” sharpened the focus on burgers while incorporating the expanded snack offerings. This refreshed identity is now being rolled out across locations nationwide.

Longitude also provided art direction on a photoshoot with Starboard & Port to capture new imagery for the menu and marketing screens.