25+ Restaurant Branding and Logo Design Inspirations

February 2, 2019
Jeremy Wells

Fast Food Restaurant Branding

Fast food restaurants are primarily focused on the speed of the service. These operations can range anywhere from small scale street food carts to massive multi-billion-dollar corporations such as McDonald’s or Taco Bell. Food isn’t ordered from the table, but rather a front counter. After ordering, diners will typically carry their own food to their table, and dispose of their own waste after eating. Drive through and take-out options may also be available. Fast food restaurants are also known as Quick Service Restaurants (QSRs).

fast food restaurant branding by Amr Ashraf
by Amr Ashraf
fast food restaurant branding
by Longitude°
by Rico John Jambaro
fast food restaurant branding
by Insigniada
by Arpit Dawar
by Melissa Cong-Huyen
by Ben Harman

Fast-Casual Restaurant Branding

Fast-casual restaurants are usually chain restaurants, like Qdoba or Panera Bread. In contrast to fast food restaurants, food is often prepared at the restaurant instead of offsite. Fast-casual restaurants don’t typically offer full table service, however many do provide non-disposable cutlery and plates. The prices of food tend to be higher, and also the quality of the food is better than conventional fast food restaurants, but sometimes is lower than a casual dining experience.

by Roden Dushi
fast casual restaurant branding by Longitude
by Longitude
fast casual restaurant branding by Longitude
by Longitude°
by Honedon
by Lucas Jubb

Casual Dining Restaurant Branding

A restaurant that serves moderately-priced food with a casual atmosphere is often referred to as a “casual dining restaurant.” Aside from buffet restaurants, these restaurants will typically provide table service as well. Examples of chain restaurants that would fall into this category would be TGI Fridays or Applebee’s. Casual dining restaurants will usually have a full bar and a separate bar staff as well as a full beer menu and limited selection of wines.

by Martin David
casual dining restaurant branding
by Longitude°
casual dining restaurant branding
by Longitude°
by Brad Lockhart
by Ron Gibbons

Premium Casual Restaurant Branding

Originating from Western Canada, premium casual restaurants include chains like Earl’s, JOEY, or Cactus Club Cafe. These types of restaurants are often considered as an upscale fast-casual restaurant. LIke casual dining, they will often have a dining room and lounge area with multiple screens. These types of restaurants are typically found in shopping districts or downtown areas and will attract young professionals to their urban atmosphere. Premium casual restaurants have a wide variety of menu options including pasta, pizza, seafood, burgers, steaks, and Asian foods.

by Tad Carpenter
by Nathan Riley
by SIMMER
by peter molnaar
by Steve Wolf
by Josh Warren
by Longitude°

Fine Dining Restaurant Branding

Fine dining restaurants have specific, dedicated meal courses, and provide full-service to guests. The design of these restaurants will feature high-quality materials, and will often have particular rules for dining that visitors are expected to follow – sometimes this includes a dress code.

by 𝚃𝚛𝚊𝚌𝚝𝚘𝚛𝚋𝚎𝚊𝚖
by Aaron Bloom
by Mike Ryan
by Ian Ruisard
by Aaron Johnson

Jeremy Wells

Chief Marketing Officer, Longitude°

Jeremy is an author, speaker, and partner at Longitude°, with well over a decade of experience and expertise in brand strategy, business development, customer behavior insights, and marketing. His career has centered around helping leaders build influential brands by telling more compelling stories in order to connect on a deeper level with their audience.