We met off-site at a nearby local coffee shop to guide Sheila and her team through BrandGPS. They were a little nervous at first, but very quickly became engaged in the process. We had plenty of coffee to keep us focused.
Leading up to the on-site strategy workshop we put together a comprehensive list of similar businesses who compete with Village Boutique. We reviewed these internally, and with Sheila and her team. After understanding the landscape of the market she was trying to break in to, dialing in her unique brand positioning came very naturally.
We also spent a healthy amount of time getting to know her customers and her target demographic. This was vital to the team at Village Boutique because many of their business goals directly relate to reaching this new and uncharted group of people.
The excitement after the workshop was very apparent. They came away with clarity, focus, and determination to transform the way they operate their business. Within the following weeks they made improvements to their exterior, interior, and Longitude helped them create a plan for the launch of their new brand identity.