The old Savoy logo and assets were lacking in meaning as well in execution. The illustrative elements that accompanied the identity looked very much like stock image assets. When this happens, it can make a brand lose its “soul” so-to-speak. With the new direction, we wanted to breathe life and character into their brand with hand-drawn, custom illustrations.
I cannot recommend them highly enough. I felt that they were very invested in our business and in helping us make it shine. We had several brainstorming sessions that really made us think hard about who we are, what we do and where we are going.
– Anne Walls, Owner Savoy