About

Who we are

Longitude° is a hospitality branding and experience design agency; partnering with the brightest minds across the globe to create elevated hospitality experiences.

What we do

Brand Strategy

Positioning
Brand Architecture
Naming
Messaging & Narrative
Brand Guidelines
Competitive Landscape
Strategic Partnerships
Guest Experience Journey

Visual Design

Logo Design
Colors Palette
Typography System
Brand Patterns
Visual Identity System
Illustration
Iconography
Brand Standards

Brand Activation

Wayfinding & Signage
Website Design
Print Collateral
Photography & Video Direction
Merchandise & Apparel
Branded OS&E
Sales & Marketing Material
3D Collateral Modeling

Our Leadership

Dustin founded Longitude° in 2010 and developed the methodology and framework for how our agency creates a brand strategy for clients. This framework has become known as BrandGPS®. He continually searches for new ways to add value to everyone he meets and is passionately focused on helping solve complex brand challenges.

Jeremy is a Partner at Longitude°. In 2020, he authored the book “Future Hospitality” – focused on how branding can create more impactful guest experiences. This book is used at Cornell University’s Vision & Concepting graduate course. He’s also an honored member of the Boutique & Lifestyle Leaders Association (BLLA) Education Committee and has spoken at industry events and associations including AAHOA, Global Hospitality Summit, Hospitality Talks, and more.

Isaac is an identity design specialist. He’s thoughtful in his approach and is always seeking to push the envelope further. He has a deep love for typography, grid systems, and writing in the third person.