Fast-Casual Indian Branding Brand Identity Design

Client

Mollaga Indian Grill

Services

Logo Design
Identity System
Packaging
Collateral

Project Partners

  • Gourmet Marketing

Project Overview

MOLLAGA is a fast-casual Indian grill that combines rich Indian tradition and authentic family recipes handed down over generations along with diverse Indian spices and herbs to serve healthy, naturally raised, delicious grilled Indian food using fresh ingredients in a visually pleasing ambience, and service that elevates the customers culinary experience.  The first location will be opening in New Jersey.  

Logo

The goal was to design a brand identity system that would translate into all of the different touchpoints of a fast casual restaurant.  The feel was intended to be bold, fresh and fun and avoid strong ties to a traditional Indian restaurant.  

logo-2
poster-designs

The patterns were developed as additional branding assets that will be used in the interior design as well as on the menu, takeout bags, etc.   The pattern is a mixture of the unique ingredients and type that pulls out their heritage and represents the care and detail that goes into their food.  It turned out to be the perfect solution that will translate well throughout the entire brand.

complex-pattern
Menu Design for Indian Restaurant
style-guide

The client was very pleased with the final outcome.  It embodied what they had hoped for in a brand identity and provided a foundation for the brand in years to come.  I really enjoyed partnering with Gourmet Marketing on this project and look forward to seeing how this brand grows.

billboard

We wanted to establish a brand identity that grabs attention, and inspires people to try the Indian fast casual concept that is fresh, fun and delivers an approachable bold flavor profile for the American palate. Dustin understood what we were trying to achieve and brought value in developing the brand.

Zafar Azeem, Owner