Sparrow Malting Co. Brand Identity Design

Client

Sparrow Malting Co.

Services

Logo Design
Branding
Illustration
Business Cards
Apparel

Project Overview

Sparrow Malting Co. is a local startup that will be supplying breweries with locally grown, locally malted barely.  Longitude was brought in to give an identity to this new company focused on local artisanship.  Embodying the self-sufficient mindset of the Midwest, Sparrow is on track to build an awesome brand.

 

 

Malting Logo

The “Sparrow” font is custom and was inspired by the vintage style of labels on farm equipment. Since this is not a brewery, the goal was to visually represent the agricultural/manufacturing side of the beer process. The final logo gives a strong local/midwest feeling as well as creating a good collection of visual elements to build out the brand.

circular-logo
shirts
brand-elements
business-cards
logo-lockups