Lena’s Italian Kitchen Brand Identity Design

Client

Services

Logo Design
Branding
Pattern
Exterior Signage
Collateral
Business Cards
Ad Design

Project Overview

In contrast to his other large dine-in restaurants in Long Island, the owner’s new concept is a carryout & delivery only restaurant in Manhattan. Manhattan has a few restaurants, but none quite like this. There are lower-priced pizza places and black-tie Italian restaurants, but this would be different than both of those. This is high-quality Italian food you would expect from a dine-in experience with the convenience of delivery and carryout.

“Lena” is the grandmother’s name whose kitchen provided a place to learn the craft and make a lifetime of memories.

Quality and convenience were the main attributes to be represented in the branding.

Lenas-Concepting
Logo-Main
Lenas-Logo-alternatives
Lenas-logo-pattern
Typefaces
Lenas-Business-Cards
Lenas-Bags
Lenas-Packaging
Lenas-BusStop
Lenas-Storefront-Concept