Storyboard

Longitude° was engaged with the objective of bringing multiple properties under one overarching brand. Through our collaborative process, we were able to provide clarity to the distinctive service commitments that made these communities uniquely tied together.

Once this was decided, we began to create a brand narrative that brought the home and residents, themselves, into the forefront of the story. Because each individual and family from these communities has a unique story to tell, Storyboard was chosen as the name.

One of the objectives of the branding engagement was to create an element of the brand that can be repeated across all of the communities that would tie each together. The solution was a small footprint art installation and green space. We designed a structure that would serve as the canvas for residents to interact with by writing on and making their own. No matter where you are in life, we want Storyboard to create the backdrop for life’s greatest moments.