Our workshops with the folks at Longitude were invaluable in helping us think critically about our own assumptions, focus on the core of our values and distill our overall efforts into a cohesive strategy. From that strategy, they crafted a unified brand library with a logo that echoed the brand we wanted to portray. The process was collaborative – they accepted and responded to our design feedback while also pushing us to consider concepts from a new angle. The end result was a great brand identity that surprised and delighted everyone on the team. It’s been infused in everything we produce and the results have been a game changer.
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