This is a step that you should not skip. There are a lot of companies who will advertise themselves as “branding” or advertise themselves as “logos.” The visual representation that comes out has more to it than just color preferences and designs that you like. There’s a thought process behind it. It’s an investment that flows not just to the visual, but how do we talk to our customers, and really understanding what is their motivations and desires what do they care about and then tailoring our towards that. It feeds into everything we do going forward.
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