25+ Restaurant Branding and Logo Design Inspirations

Fast Food Restaurant Branding

Fast food restaurants are primarily focused on the speed of the service. These operations can range anywhere from small scale street food carts to massive multi-billion-dollar corporations such as McDonald’s or Taco Bell. Food isn’t ordered from the table, but rather a front counter. After ordering, diners will typically carry their own food to their table, and dispose of their own waste after eating. Drive through and take-out options may also be available. Fast food restaurants are also known as Quick Service Restaurants (QSRs).

fast food restaurant branding by Amr Ashraf

by Amr Ashraf

 

fast food restaurant branding

by Longitude°

by Rico John Jambaro

fast food restaurant branding

by Insigniada

by Arpit Dawar

by Melissa Cong-Huyen

by Ben Harman

Fast-Casual Restaurant Branding

Fast-casual restaurants are usually chain restaurants, like Qdoba or Panera Bread. In contrast to fast food restaurants, food is often prepared at the restaurant instead of offsite. Fast-casual restaurants don’t typically offer full table service, however many do provide non-disposable cutlery and plates. The prices of food tend to be higher, and also the quality of the food is better than conventional fast food restaurants, but sometimes is lower than a casual dining experience.

by Roden Dushi

fast casual restaurant branding by Longitude

by Longitude

fast casual restaurant branding by Longitude

by Longitude°

by Honedon

by Lucas Jubb

Casual Dining Restaurant Branding

A restaurant that serves moderately-priced food with a casual atmosphere is often referred to as a “casual dining restaurant.” Aside from buffet restaurants, these restaurants will typically provide table service as well. Examples of chain restaurants that would fall into this category would be TGI Fridays or Applebee’s. Casual dining restaurants will usually have a full bar and a separate bar staff as well as a full beer menu and limited selection of wines.

by Martin David

casual dining restaurant branding

by Longitude°

casual dining restaurant branding

by Longitude°

by Brad Lockhart

by Ron Gibbons

Premium Casual Restaurant Branding

Originating from Western Canada, premium casual restaurants include chains like Earl’s, JOEY, or Cactus Club Cafe. These types of restaurants are often considered as an upscale fast-casual restaurant. LIke casual dining, they will often have a dining room and lounge area with multiple screens. These types of restaurants are typically found in shopping districts or downtown areas and will attract young professionals to their urban atmosphere. Premium casual restaurants have a wide variety of menu options including pasta, pizza, seafood, burgers, steaks, and Asian foods.

by Tad Carpenter

by Nathan Riley

by SIMMER

by peter molnaar

by Steve Wolf

by Josh Warren

by Longitude°

Fine Dining Restaurant Branding

Fine dining restaurants have specific, dedicated meal courses, and provide full-service to guests. The design of these restaurants will feature high-quality materials, and will often have particular rules for dining that visitors are expected to follow – sometimes this includes a dress code.

by 𝚃𝚛𝚊𝚌𝚝𝚘𝚛𝚋𝚎𝚊𝚖

by Aaron Bloom

by Mike Ryan

by Ian Ruisard

by Aaron Johnson

3 Keys For Effective Restaurant Branding

 

Whether an established restaurant or a brand new opening, here are 3 keys that are essential for effective branding.

While these keys apply to any industry, Longitude works frequently in the restaurant industry and we will look at these keys from that angle.

 

1. Accuracy

When deciding the look and feel for your restaurant, the first thing to do is establish what type you are and what makes you unique. What is the personality of the restaurant? Is your restaurant appealing to the 20-year-old hipster, the family with young kids, or the senior citizen looking for a good deal? Identifying your target audience is important to determine how to position your branding accurately.

I have seen very high-end restaurants with branding that implies fast and cheap. There are many factors –price, menu, target audience, speed of service – that make up who you are.

A quick glance at your signage, website, social media, etc., should accurately represent the experience the customer can expect.

 

2. Creativity

Your branding may be accurate, but just as important is creativity. Design influences buying decisions. When people are deciding on trying a new restaurant they need to be compelled through a creative logo and brand.

Good food or great service isn’t enough — those are a given. Every place needs something unique that only they can do and this must be communicated creatively through the branding.

First impressions are a huge part of gaining new customers. They will encounter your brand before ever tasting your food or giving you a shot at earning their business.

Is your brand identity interesting and inviting, or is it cliche, boring and forgettable?

 

3. Consistency

Once you’ve worked to create an accurate and unique brand, it has to be executed consistently. Most larger chains understand the importance of this, but many independent restaurants struggle.

A brand style guide or brand guideline document is something that should be developed. This will establish a foundation in order for everything to be executed consistently.

Any campaign or touch point with your audience should point back to the brand visually.

Starbucks can introduce new campaigns and products in creative and new ways but still looking unmistakably like Starbucks. The Starbucks visual identity has been executed consistently for so long that it is burned into our subconscious. In order to be remembered, you have to be consistent.

 

Is your brand identity lacking in one of these areas?

Longitude works with restaurants to create accurate, creative and consistent brand identities that bring long-term value to the business.

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Or just email us at info@longitudebranding.com