9 Restaurant Trends to Be Ready for in 2019

Restaurateurs are looking forward to the upcoming release of “What’s Hot Culinary Forecast 2019” from the National Restaurant Association (NRA). The research is a detailed report from the annual survey of the American Culinary Federation membership. The survey is intended as an attempt to guide top menu trends each year. However, when it comes to the holistic restaurant strategy, there are many other things restauranteurs should also be watching for in 2019. This article will briefly explore 9 restaurant trends expected to be in play for the upcoming year.

The trends highlighted in this article are developments which were started this year. They provide a general direction which consumers are headed with their purchasing decisions. While there are many important trends that are top of mind for the industry year after year, such as food safety and waste reduction, the trends in this article are related to what consumers expect in their restaurant experience.

1. Fast Casual

Fast-casual dining is most commonly found in the United States. Such services do not offer table service and are found to be moderately priced right between fine dining and fast food. Fast-casual is on the rise because the food at these types of establishments is typically a higher quality than fast food with less frozen or processed ingredients. Consumers perceive such restaurants as a healthier option for their families when they are choosing to eat out.

2. Order Ahead – Quick Service Restaurant

According to the NRA’s research (2018), a quarter of consumers say that technology plays a role in selecting a restaurant. In addition, technology is a core factor in the order ahead or Quick Service Restaurant (QSR) setting. Consumers are continuing with the trend of turning to their mobile devices on the go. The order ahead technology has been well adopted by companies like Starbucks, Dominos, Dunkin Brands, and many others. While the adoption of ordering ahead is popular to consumers, it comes with challenges for the restaurant. Considerations for restaurants according to the QSR magazine (2018) are issues with the payment experience and vulnerability to fraud. Quick service restaurants who are turning to e-commerce must consider their payment strategies and fraud protection to avoid losses.

3. Kiosk Ordering & Restaurant Tech

Kiosk ordering is another play from the advancing technology in the restaurant space. While the idea of kiosk ordering is similar to order ahead apps mentioned above, actual physical kiosks are proving to be a value-add to restaurants into 2019. McDonald’s has been one of the early adopters of this kiosk strategy. According to their CEO in an interview on CNBC earlier this year, Steve Easterbrook told CNBC that “if people want to dwell, have a little bit more time, they can go to a self-order kiosk, they can browse through the menu…and perhaps customize the food to their liking.” Kiosk ordering has become a natural way for consumers to get what they want through a computer interface they use every day.

Even limited and full-service restaurants are integrating the kiosk experience into their operations with handheld tablet menus. These tablets tap into another key 2019 restaurant technology trend: self-payment.

In fact, a recent survey by TSYS found that 79% of today’s customers want restaurants to offer tableside payment because of the convenience factor and extra layer of financial data security (the customer’s credit card never leaves the table).

(For more ideas regarding upcoming restaurant tech trends for 2019 check out this webinar with Buzztime and Seven Rooms)

4. Alternative Foods

Food swapping or alternative food ingredient options will be an ongoing trend into 2019. Consumers are interested more than ever in their health and weight. As a result of weight loss marketing of programs like that of Paleo, Keto diets and others, consumers are switching foods on the menu. For example, they might ask for a lettuce wrapped sandwich rather than the bun or fresh zucchini noodles rather than pasta. Adopting the alternative food mindset allows restaurant brands to attract consumers who want the food the way they want to eat it.

5. Vegan Movement

It is not surprising that the vegetarian and vegan movement continues as a 2019 trend. The movement is growing and not going away anytime soon. With the continued focus on health, climate, and animal welfare this movement has traction. As the result of how these consumers work, restaurants should have a couple of options on their menu for vegans; however, truly passionate vegans and vegetarians tend to flock to restaurants that cater to their choices in food as a lifestyle commitment. If you try to offer vegan options as well as mainstream menu items, you’ll probably find little success in attracting the vegan audience.

6. Simple Foods

Restaurants should have menu options that clearly offer simple ingredients. Simple menus that are easy to understand and ingredients that are not too complex can attract consumers. While the meal might not really be a healthier option than your current menu description, it is perceived better if the ingredients are common names and easy to obtain outside of your restaurant. This trend is more of a marketing and positioning trend than one of the actual changes in the food you offer.

7. On-site Farming

On-site farming is becoming more and more common. As such, it made it to this 2019 restaurant trends list. However, most on-site farming restaurants are only offering garden produce in their restaurants. On-site farming can be an effective strategy for vegan and vegetarian establishments who offer fine dining. Where all of the ingredients are readily available, and consumers can see how they are treated, a premium price can be achieved to match the added expense. Again, a strategy for emphasis on quality selection.

8. Farm to Table

Farm to table is somewhat similar to the trend of on-site farming above; however, it includes dairy and proteins such as red meats, fish, and poultry as farms are off-site. Farm to table is a trend common in urban environments where the farms are not too far away from town. This strategy is an effective marketing strategy to attract consumers who care about quality and fresh ingredients. The reality is that all consumers really want the freshest and best food available at a fair price. Making sure your products are never frozen gives the consumer a peace of mind that their meal will be of the highest quality.

9. Wood Heat

Wood heat isn’t really much more than an alternative heat source. However, this trend is one that we are seeing more and more of. It started out in the United States with brick ovens being used by many pizza parlors. Wood heat is a heat source that takes time and work to create. As the result, consumers perceive this effort and translate it into quality. Wood heat can often also enhance the taste of the food being cooked from the smoke generated during the cooking process. While wood heat is a likely trend in 2019, it isn’t one that every restaurant in the country can adopt.

Trends are a challenge to predict as they can change rapidly due to the influence of new technology or techniques. However, these trends are the general direction consumers are guiding restaurants today and into 2019. It is clear that consumers are seeking restaurants that offer options that are generally easy to order, healthy, and fresh. Be sure your restaurant’s core message and branding are aligned to deliver on any of these three categories. The most important strategy; however, is to deliver the restaurant experience that your specific consumers want.

7 Ways to (Almost) Guarantee That Your Restaurant Will Have the Best Chance at Success

In today’s competitive market businesses fail at alarming rates. This is especially apparent in the restaurant space. According to Forbes (2017), the failure rate of restaurants (which was once reported as being 80% higher than other types of businesses), is simply lower than reported. In fact, restaurants were found to fail at about the same rate of insurance agencies. While restaurant failure is higher than what most might expect, the chances of success are much greater than you might think. This article will provide 7 ways that you can guarantee restaurant success.

1. Create and Tell a Compelling Story

The most effective way to guarantee success in the restaurant industry is to create and tell a compelling story. There are five core elements of a compelling story.

  1. Connect with your intended audience. The best stories connect at an emotional level telling your audience why your restaurant exists. What is the story behind the restaurant and its leadership team? You can’t be afraid to really get into the why more specifically you’re why.
  2. Explain the challenge your customers face. Maybe it’s the need for healthier meal options for dual working parent family. Uncover the challenge and how your restaurant solves it.
  3. Every great story has some kind of conflict. What are the conflicts your buyers face? Is it time, money, or fear of not getting a great meal for their kids from a fast food place? Whatever the challenge and conflict make sure your compelling story is relatable.
  4. Communicate clearly how your restaurant can conquer the customer’s fear. For example, if the fear is money, a “kids eat free” message could resonate. However, you must clearly understand the fear before you can conquer it. Some of the suggestions below can help with that.
  5. Conclude with a clear call to action. For example, “Join us on Monday’s for family night from 6pm to 8pm where kids eat free and drinks are half off.

2. Understand Your Restaurant’s Unique Position

Another sure way to guarantee the success of your restaurant is through understanding how it is unique in the eyes of the market and most importantly in the eyes of your ideal customer. Is part of your story unique (i.e. founded to train individuals who struggled with the law in the past or designed to employ individuals with disabilities)? What other restaurant choices are in your market? How are you different? Being different is just as important and many times more important than being better. An example of a unique position of a restaurant that might come to mind could be the blackout dining experience. Yes, everything is pitch dark. What this experience does according to food experts is heighten the other senses to deliver a unique food experience. What is your unique position and how does it resonate with your customer profiles?

Being different is just as important and many times more important than being better.

3. Develop Customer Profiles

Knowing your customer (KYC) is a process that is not new to marketing nor the restaurant space. Clearly understanding who your customers are, what they need, want, and like is critical to set your restaurant up for success. Take the time to develop customer profiles but go way beyond demographic information. Try to talk to them. Listen and document how they talk about your restaurant in their words. Repeat what you heard back to the customer and validate the message resonates. Try to get into the details of what they do professionally, what their hobbies and interests are, etc. The more you know the stronger your customer profiles will be. This information results in a better alignment of your restaurant and what the customers are seeking when it comes to their buying decision for a meal.

4. Craft a Clear Message

After you have found out what makes your restaurant’s brand unique and developed strong customer profiles the logical next step is to tell your brand story with a clear message. The most effective way to craft a clear message is to use the language your customers use. Brands that do this have a much better chance of success. Some examples might come to mind:

  • “Eating fresh in the neighborhood”
  • “There is no place like the neighborhood”
  • “License to grill”
  • “Eat fresh”
  • “I’m lovin’ it”

It’s important that your message is clear and concise and that it goes much further than just a slogan. The message becomes central to your customer and their experience with your brand.

5. Deliver Quality Food and Service

Great food and a remarkable experience are where great and growing restaurants stand out. Some of the slogan messages above are strong messages but the experience with both the food and service is less than desired. You must deliver a food and guest experience that is memorable. For example, imagine a hostess that greats the guest by the last name as the result of the reservation and who knows they just came from downtown after rush traffic. A hostess who can have a real conversation with the guest can go a long way to setting the stage. Then continue to deliver that experience with every staff interaction. Deliver food that is prepared right and with the highest possible quality ingredients. Make sure the guest knows the effort that goes into getting it right. It’s a strong message delivering a wedge salad to the table while letting the guest know that the iceberg lettuce was grown on an organic farm 3 miles away. When it comes to delivery, it is all about the genuine wow factor you can provide.

Make sure the guest knows the effort that goes into getting it right.

6. Reward Loyalty

Guests who dine with you often should be rewarded. Get to know them and welcome them as friends to your establishment. Rewards do not always need to be monetary. Rewarding a guest with a personalized welcome card at the table could be enough. Change rewards up and keep them fresh. Discounts and spur of the moment giveaways can be unique. Everyone else gives points, while not a bad idea, it’s also not a unique idea. Get outside of the norm and be unique yet again with rewarding loyalty. Partner with the neighborhood movie theater and give away tickets to guests who just showed up at your restaurant for the 5th time.

7. Invest in the Brand Experience

By now you’ve probably got the understanding that investing in your restaurants brand experience is the cornerstone of guaranteed success. If you are not able or willing to invest in the guest experience with your restaurant brand, you probably should take a step back and re-evaluate your strategy. Make sure your brand experience is connected with your digital and physical brand identity. The look, feel smell, taste, and smell all come together in a unique way when it comes to branding a restaurant. Invest in all senses for the best impact.

In summary, these 7 ways can help your restaurant succeed at a much higher rate than the industry average. Pulling in outside resources to help profile your customers, craft your brand message, and develop the customer experience is an effective method to get it right. You can focus expertise on delivering the food and guest experience, while an expert third party helps communicate your unique position.

[Survey] How Strategic is Your Brand?

In a recent survey of small business owners, we aimed to find out how many businesses truly have a strategic brand. Some of the responses were troubling.

  • Lack of brand values. Almost 40% of businesses didn’t have clearly defined brand values or were unsure about what that even was.
  • Confusion. Over 30% of businesses thought that people were confused about what their brand represented.
  • Better than your competition? 1/3 of businesses couldn’t clearly define what made them any better than the competition.
  • Internal brand guidelines. Almost 70% of businesses had no internal document for their brand guidelines, to help them maintain consistent visuals and messaging.
  • A brand that attracts a buyer. Over 60% of businesses weren’t confident that their business’ brand was powerful enough to attract a buyer for their company.
  • Brand audit. 70% of business owners say they’ve never done an internal audit of their brand.
  • Customer surveys. 70% of businesses said they had never surveyed their customers in an effort to better understand and connect with them.

And the most alarming stat we found…

  • Ineffective marketing efforts. 100% of businesses said that they felt like their marketing efforts aren’t as effective as they could be…. 100%. 10 out of 10 small business owners. Crazy, right?

(Want to see how your brand ranks? Try the Brand Evaluator tool)

Weak Foundations Will Crumble

Our findings seem to fall in line with our own anecdotal evidence we’ve seen first hand over the years. Business owners are struggling. Many of them don’t have defined values, leaving them in a constant state of confusion–with no identity to align with. They’re causing confusion in the market and don’t know how to relate with their audience.

The reason it’s so troubling is that the very struggles that many business owners have can be easily traced back to a lack of a brand strategy. When you inject a strategic framework into your business, which gives you tools to make more informed and thoughtful decisions regarding building your brand – many problems that you once had, seem to fade away.

Having a strong and strategic foundation simplifies everything.

In fact, this has been echoed by a number of our BrandGPS customers. After guiding them through our process, our customers can’t believe the improvements they see to their business. Often times, almost immediately. Having a strong and strategic foundation simplifies everything. Decisions that once seemed difficult, now have an obvious answer. The feeling that you’re wasting money on marketing efforts starts to fade.

Garbage In, Garbage Out

You’ve probably heard this said before – garbage in, garbage out. The time, effort, focus, and money that you put into something will be directly tied to the results that you get out of it. This principle manifests in our personal lives, as well as the business world.

If I told you that I wanted to have a six-pack, and a chiseled beach body in 3 months, but then proceed to tell you that my diet would consist of pizza and chocolate shakes, and my exercise would be doing 1 push-up each day – you’d probably laugh at me, wouldn’t you? It would be absurd to expect such great results while putting in such minimal and pitiful effort.

It would be absurd to expect such great results while putting in such minimal and pitiful effort.

How often do our actions not align with our expected results?

  1. You’ll pay your buddy from college $100 to design your logo, and then expect to reap the benefits of a world-class brand strategy.
  2. You won’t spend 30 minutes to create a basic survey to send to your customers to better understand them, and then wonder why your messaging and communication isn’t connecting with your audience.
  3. You’ll wonder why you don’t seem to be attracting as many customers as you thought when you slap your $100 logo on a $10,000 sign.

Whether it’s a priority to you, or not… whether you are intentional about it, or not… whether you think it’s important, or not… you will have a brand. That brand is your reputation. If your reputation is causing confusion, and sending the wrong message to customers, there’s no amount of clever marketing tactics or catchy advertising campaigns that will save you. And as you frantically try and figure out a solution to why your business is slowly slipping out of your control, you’ll waste a lot of time and money along the way.

Branding on a Budget of $0

We hear this a lot. “Your BrandGPS process sounds awesome, and I can really see the value and how it could help my business… but…”

  • “We just can’t afford it.”
  • “We have other priorities right now.”
  • “Maybe it’s something we can implement later on.”
  • “We really just need a logo right now.”

These are not good reasons to give up on branding for your business. Even if you can’t afford to hire a professional branding agency like Longitude°, you can still be strategic in your branding. We’ve written a number of articles that could help get you started on the right path, as well as published a free guide called “The Business of Branding.” These types of resources should be utilized and implemented in your business.

There’s plenty that you can do to grow your business into a powerful and profitable brand. Don’t give up on building the brand you want, simply because you don’t believe you can afford it.

Here’s Why You’re Getting Beat by the Competition

The most profitable companies in the world make huge investments toward improving their brand and reputation; often spending millions to get it just right. Yet for many small businesses owners, branding is an afterthought. Why is this?

In this article, I’ll dispel some common misconceptions you may have about branding that could be harming your business. You’ll also learn about how a brand strategy (like the ones we develop through our BrandGPS™ process) could be one of the best investments you could make for your business.

Your Competition Is Winning, Here’s Why…

There’s a disease of misinformation spreading throughout the world of business. It’s plaguing small businesses and startups from every industry. If not caught early, then it could do great harm to your business.

Your competition thrives on your ignorance and they want you to stay misinformed.

Your competitors would prefer that you continue doing business as usual – fighting the uphill battle and constantly spinning your wheels. They don’t want you to be privy to certain best business practices, tricks of the trade, innovative ideas, or powerful marketing tactics. As brand guides, we see the results of this common complacency on a daily basis. Yet, more often than not, this disease can be cured through some education and awareness. With knowledge comes power.

Could You Be Misinformed?

The following statements shine a light on the fact that many people have a flawed understanding of what a brand is and how a brand strategy can benefit virtually every business. If you’ve found yourself saying any of the following statements, there’s a very high chance that you could be misinformed – and quite possibly doing great harm to your business without knowing.

MYTH #1: “There’s no clear ROI to branding.”

TRUTH: The fact is, there is plenty of examples of how proper branding, guided by a professional branding agency, can have a great return on investment. We’ll mention a few below.

MYTH #2: “It’s a nice-to-have, but not that important.”

TRUTH: There’s ample evidence to show that a brand strategy is not just a “nice-to-have” for your business, but a necessary step. If you view branding as just a decoration, or an “optional add-on” it’s time to step into the 21st century and stop running your business like you live in the 1950s.

The climate of the marketplace has changed, and consumers have changed with it. It’s not enough anymore to just say that you have the best prices or best quality stuff. Consumers are smarter and more engaged than ever. They will judge you based on how you look, what you say, and what you do. If any of those three pieces aren’t aligned, then you’ll be ignored.

You need to connect with consumers, not just talk about how awesome you are. They need to know who you are, what you do, what you stand for, and believe it. Developing a strategic brand should be one of the first steps in almost every business.

MYTH #3: “We just can’t afford it.”

TRUTH: In reality, you can’t afford to not have a brand strategy. But if you are an existing business, and truly don’t have any funds to invest in growing your business – then that could be a huge indicator that you need a brand strategy. A brand strategy can be one of the most important investments you make into your business. Implementing these principles, standards, and guidelines for your business can make you more profitable; making the initial investment of hiring a professional brand agency seem small.

MYTH #4: “We can hire ACME Agency to design a logo for half the price.”

TRUTH: This could be one of the most common, and most troubling misconceptions that surround branding. This antiquated idea is plaguing the world of startups and small businesses. Many people believe that spending a few hundred dollars to hire a logo designer will provide the same benefits as a going through an in-depth, comprehensive brand strategy process like BrandGPS™ – This couldn’t be further from the truth.

Investing in a brand strategy and professional brand identity is one of the most important decisions you can make.

Benefits of Branding

Your brand is the public’s response to how you look, what you say, and what you do. Without a brand strategy and professional brand identity, you’re probably missing 2 out of 3 vital pieces that make for a great brand. Implementing a brand strategy and brand identity (like the ones we provide with BrandGPS™) provides a ton of incredible benefits, uses, and tools to help your business grow – like crazy. The list below is not complete by any means, but will give you just a taste of some of the benefits you can expect after improving your approach to branding.

1. A Customer Magnet

People really want an easy connection to the brands they love. A great brand is a great reputation. It lets someone know they can trust your business to deliver the best services or products, all the time. You brand bridges the gap between your business and your customers; strengthening their resolve to do business with you. Often times this can increase metrics for your business such as conversion rates, or average order value.

2. Customer Loyalty Sky-rockets

Great and intentional branding is one of the most effective ways to increase customer loyalty. When people have a memorable experience with your brand, they will remember your brand, not only your product or service. People put their trust in brands, not products. So if your brand can connect with your customers emotionally, and build trust, chances are you’ll have a customer for life.

3. Your Message Connects

If created well, a brand strategy and identity can provide an incredible channel of communication with your audience. Your brand can inform people about your company’s value, your defining message, and unique characteristics. Things like these will help consumers connect to your business, and easily be able to identify your products vs. your competition’s. It’s important to know your customer intimately. What drives them? What motivates them? Once you find this out, design your brand strategy and identity accordingly – and growing your business is almost inevitable.

4. You Look Like a Better Choice

Do consumers know what sets you apart from your competition? Believe it or not, most people won’t just pay you money because you say that you do the best work, you provide the best quality, you’re the most affordable, and you’re just plain awesome. A real brand strategy will give you the right messaging to clearly communicate the value of your offering. Without this positioning statement, your business will just fall into the sea of a thousand competitors. A well-thought-out brand strategy will set your brand apart from the crowd, and even if the competition tries to copy you – it will just further establish and solidify your value in the consumer’s mind.

5. Who Doesn’t Like More Money?

If I offered to give you an additional 23% revenue this year but asked you to give me a small fraction of that amount in return, what would you say? You’d say yes; it’d be a no-brainer. It’d be absurd to say no.

Yet this is exactly what many businesses are doing every single year by not investing in a brand strategy, and getting consistent with their approach. Brand consistency is extremely important, and a pillar of any solid brand strategy.

There have been studies that show brands who are consistent can experience a 23% increase in their revenue, on average. That’s a pretty crazy stat, isn’t it? How would it make you feel to see your revenue increased by 23%? It’d probably feel pretty good, right?

Think about this for your own business. Ask yourself the following:

  1. What do I estimate my revenue to be over the next 12 months?
  2. Multiply that number by 0.23.
  3. That’s how much money you’re throwing away each year by not implementing a brand strategy and maintaining a consistent brand.

So for example, a business making $100,000 annually will lose $23,000 per year by not having an effective and consistent brand strategy in place.

There’s a Better Option

The news is in. You need a brand strategy for your business. If your business doesn’t have one or the one you have is ineffective, get in touch with us.

We’ve worked with many very sharp, forward-thinking owners and entrepreneurs from a variety of industries; guiding them through our 4-step brand development process called, BrandGPS™.

Over the course of 4-6 weeks, we help you establish a solid brand strategy for your business; helping bring alignment to your business goals and marketing efforts. It gives you the right look to attract more ideal customers and ensures that your brand is sending the right message.

What this provides for a company like yours is a clear and consistent connection with people, and quite frankly this often means an increase in your profits. It comes as no surprise to us that many of the business owners we’ve partnered with have expressed that BrandGPS™ is the best investment they’ve made for their business.

Communication Without Connection

Great communication should create a connection, not just relay information.

con·nec·tion – a relationship in which a person, thing, or idea is linked or associated with something else.

com·mu·ni·ca·tion – the imparting or exchanging of information or news.

People don’t communicate through words alone, but primarily by emotional exchanges.  This is why branding matters and is so important to businesses.

Studies show that our brain makes judgments about what someone is saying based on their “emotional tone” or rather: body language, eye contact, facial expressions, how distracted they are, and the tone of their voice. We make these judgments before our brain even begins to interpret the meaning of the words we’re hearing or seeing.

1. Connection Makes for Better Communication

As a business owner, you need people to hire you, buy your product, or service; but if you’re only focused on convincing people to buy your stuff,  you’re doing yourself a great disservice. Great businesses focus on truly understanding their customer’s perspective, needs, and desires – doing their best to build a connection with them. If you only focus on your communication technique or savvy marketing campaigns, you can certainly fail to connect with people. Even worse, you could even communicate that you are disingenuous; causing even more harm to your reputation.

Too many businesses start trying to communicate before they ever try to connect. Here are just a few downsides of communication absent of connection:

  • People are turned off by you before they ever give you a chance.
  • Your logo or brand identity conveys a different message than you want. People view you as 2nd-class, the cheapest option, a low-quality business, or just don’t understand your business at all.
  • You invest a ton of money in a marketing agency, or on an ad campaign and don’t see any ROI.

Improve your emotional awareness towards your customer and the right words will follow, but it won’t work the other way around.

When you genuinely care about your audience, you will feel more connected to them. And when there is a good connection, good communication comes naturally. Being disconnected makes for poor communication – and no tricky marketing techniques or big budget ad campaign will change that.

2. Connection Fosters Trust

When a customer doesn’t feel connected to your business, the use of communication tricks and techniques makes them feel manipulated. The more you try to over-communicate, it will make it worse. A person will likely feel that there is a hidden agenda; they’ll believe that your goal is not in their best interest, but rather you’re attempting to get them to do what you want.

This is not a good place to be at as a business owner. But all too many business owners find themselves in this position. Your best chance at building healthy relationships with your audience is to do everything you can to connect with them in ways that don’t seem forced. Subtle ways.

Are you building a connection with your audience? Ask yourself these questions:

  • What is the first impression they have of your business?
  • How does your logo make them feel, or what does it tell them about your business?
  • Do they believe that you truly understand their needs and desires?
  • Are you engaging in a way that’s familiar and comfortable to them, or does it feel forced?

 

A great brand strategy will create a connection.

 

3. Refocusing Your Business

To begin making a better connection to people start by refocusing. Don’t focus on how to get someone to do what you want.

Rather focus on…

  • Listening to people, not just talking about how great your business is
  • Being genuinely curious to learn about people, their perspective, their troubles, their desires
  • Ensuring that you understand their motivations
  • Improving your product or service to provide people the most value and features that they really want

Remember, you must convey that you care about people and that you truly care about providing them an immense value. If you fall short of this, your connection to them will be lost – what you say to them won’t matter, they won’t care about how awesome you say your product or service is, and your message will fall on deaf ears.

Great communication should create a connection, not just relay information.

In Conclusion

Forget about convincing customers through tricky communication methods. Get connected with your audience right now. It starts with truly caring about people, and beginning to see that your brand is not just a logo or a catchy tagline – It’s your reputation. It’s how you make people feel.

Connecting with your audience will help you to communicate better. More importantly, you will show people you care – which will increase loyalty to your brand.

You will actually experience what it means to have a great product or service that helps people, rather than just talking about it.

 


Want to Make a Stronger Connection?

Find out how BrandGPS by Longitude° can help your business grow. Learn More

 

 

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