We worked with Dom DiDiana (owner of Slice Factory) on a new pizza concept that will be delivery only. With the Sourdough Pizza Co. brand, we wanted to hearken back to an earlier time. We looked at designs around baseball parks in the 70s for inspiration. Through this design, we wanted to communicate an authentic, handmade experience. The final result included an illustration of a classic Chicago neighborhood and a wordmark that lends itself well to packaging and apparel.
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