The goal was to design a brand identity system that would translate into all of the different touchpoints of a fast casual restaurant. The feel was intended to be bold, fresh and fun and avoid strong ties to a traditional Indian restaurant.
The patterns were developed as additional branding assets that will be used in the interior design as well as on the menu, takeout bags, etc. The pattern is a mixture of the unique ingredients and type that pulls out their heritage and represents the care and detail that goes into their food. It turned out to be the perfect solution that will translate well throughout the entire brand.
The client was very pleased with the final outcome. It embodied what they had hoped for in a brand identity and provided a foundation for the brand in years to come. I really enjoyed partnering with Gourmet Marketing on this project and look forward to seeing how this brand grows.
We wanted to establish a brand identity that grabs attention, and inspires people to try the Indian fast casual concept that is fresh, fun and delivers an approachable bold flavor profile for the American palate. Dustin understood what we were trying to achieve and brought value in developing the brand.