In contrast to his other large dine-in restaurants in Long Island, the owner’s new concept is a carryout & delivery only restaurant in Manhattan. Manhattan has a few restaurants, but none quite like this. There are lower-priced pizza places and black-tie Italian restaurants, but this would be different than both of those. This is high-quality Italian food you would expect from a dine-in experience with the convenience of delivery and carryout.
“Lena” is the grandmother’s name whose kitchen provided a place to learn the craft and make a lifetime of memories.
Quality and convenience were the main attributes to be represented in the branding.