Spring Branch Kombucha Local Brewery Strategy & Identity Design

Client

Spring Branch Kombucha

Services

Brand Strategy
Naming
Positioning
Logo Design
Website
Brand Identity Design

Project Partners

  • Self Interactive

Project Overview

Longitude° was privileged with partnering with Spring Branch Kombucha to develop the name, brand strategy, and identity design.  Spring Branch is the first and only kombucha brewery in Springfield, MO. With a mix of modern and quaint, the brand aims to grow the kombucha community in the Ozarks.

SBK-Logo-1
Inspiration

The name Spring Branch came from a place where Chris (co-owner) used to play as a child. This well house and spring was on his Grandmother’s property and carries a lot of sentimental value within the family. All the cousins grew up playing there and still regularly go back to reminisce and make new memories.

The concept for the logo was brought out of the well house. Similarly, the color palette and organic stone shapes hearken back to the famous landscape of the Ozarks.

Primary-Logo
Circular-Logos
Rectangular-Logos
Style Guide
Shirts
Collateral
Elements