Prestigious Pro Football Hall of Fame Restaurant in Las Vegas

Restaurant Branding


Pro Football Hall of Fame Restaurant Experience


Concept Development
Brand Identity
Website Design
Web Development
Video Production

Project Overview

With its first NFL sports team (Raiders) slated to kick off their season in the fall of 2020, Las Vegas – “The City of Sin” – is now becoming known as “The City of Sports.” On the heels of the NFL’s 100th Anniversary season, what a better way to celebrate professional football than to launch the Pro Football Hall of Fame Restaurant Experience in Las Vegas!

This one-of-a-kind restaurant will be the place to watch the big game and enjoy an elevated dining experience. This restaurant experience will also feature NFL and Sports Memorabilia on rotation – certainly making this a must-see attraction for all.

The owners, Doug Pullman, Danny Tarkanian, and Dave Jacoby are doing an outstanding job of bringing this project to life, and we’ve been honored to help along the way. Our team is excited to be their brand partner.


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To kick off this project, our team was personally invited by Mr. David Baker, President of the Pro Football Hall of Fame, to experience Enshrinement week in Canton, OH. This was a once-in-a-lifetime experience for us, and it played an integral part in helping us see first-hand the vision, atmosphere, and culture of the Pro Football Hall of Fame.

While there, we were honored to be able to assist in presenting Mr. Baker with a special gift – a hand-drawn portrait showcasing a very special moment in his career.


Over the course of 9 months, our team consulted with Mr. Doug Pullman, Danny Tarkanian, Bob Kneeland, and Dave Jacoby – partners of the Pro Football Hall of Fame Restaurant Experience. We played a small role in the early stages of helping to shape the vision of what this special experience would become.

So when the time came to begin visualizing the identity for this restaurant in Las Vegas, we were excited to begin.

Longitude took our dreams and turned them into reality! I am forever grateful to all those at Longitude Branding Company. They exceeded all our expectations!

-Doug Pullman, Founder & Partner


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