Gardner Pediatric Dentistry

Brand Direction


Gardner Pediatric Dentistry


Logo Design
Brand Direction

Project Overview

Gardner Pediatric Dentistry is a brand new dental office that only sees children.  The challenge was to establish a brand that stood out from the competition.  Their office is unlike any others in town with a fun interior design with an outdoor/adventure feel.  The goal of the branding effort was to design a logo mark that could be used across any medium that would express their fun personality as well as their clean and professional environment.


The result was a badge type logo mark that can be used in full color and one color.  The wood grain and topographic textures are used throughout the materials to reinforce the fun nature feel.  Their clients (and more importantly clients’ parents) are excited about going to a fun, safe environment they can trust for their dental care.

Branding in a Magazine Ad

"Dustin did a great job bringing my brand to life! Dustin's approach was to sit down and chat about what I really wanted. He asked insightful questions to fully understand my goals, my market, and my personality. He translated that into a design that exceeded my expectations. I feel that my brand now stands out in the market and will greatly contribute to the growth and success of my business."

Jesse Gardner, DMD

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