Curry Tub is a fast-casual Indian concept in New Jersey. Longitude was brought in to develop the brand strategy. Through the brand definition workshop, we solidified the brand values, mission statement, brand promise, ideal customer, voice & tone for the brand. By establishing this up front, we are able to make sure that the identity reflects the core of the brand. This also serves as a guiding light for all decisions made in the future.
Once the brand strategy was in place, the identity was designed to communicate it effectively. Included in the brand identity was the logo, brand pattern, colors, typography and building signage.