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Gourmet Marketing commissioned Longitude as a partner in developing the brand identity for Cuckoo Kitchen. Cuckoo Kitchen is a meal delivery company currently serving the NYC area. With a subscription, you will get delicious pre-prepared meals that you can have ready in about 5 minutes. Their company values promote natural ingredients and next-day delivery. The goal was to develop a brand identity that would set them apart from the competitors and communicate what they are about. The branding needed to communicate fast and fresh. Quality meals with amazing convenience.