Evaluate Your Brand

Is your brand clear and consistent? Is it connecting with the heart of your customers? If you don’t have a clear strategy in place, you will likely create confusion for your customers and waste a lot of time and money on ineffective marketing.

 

Answer these 10 questions to evaluate the health of your brand.

 

  1. Do you think there is any confusion among your customers about what the ways you can help them?
  2. Are you missing out on any potential sales because of that?
  3. Do you think you are clearly and consistently communicating the one thing that makes you better than all of the competition?
  4. How many of your competitors are also trying to claim that position?
  5. Do you think everyone on your team has a clear understanding of what the brand should be communicating?
  6. Do you have any established guidelines that directs communication, or do you just wing it?
  7. Are all of your marketing efforts and internal communications unified on the right message?
  8. Do you have brand guidelines to keep your visual presentation consistent?
  9. Do you have established guidelines for your brand communication?
  10. Do you have a positioning statement?