Opening a Second Restaurant Location? Consider These Important Things First

To be a restaurant owner brings its highs and lows (what profession doesn’t?) You can do what you do every day, but you also have a huge amount of responsibility on your shoulders. Nonetheless, you have found success in establishing and operating your first restaurant, so much so that you are planning a second.

Due to the success of your first restaurant, you might be excited to add a new one. Because of this success, however, you may also be afraid as to how the business will be affected by the arrival of a second restaurant location.

There is no simple, clear way of knowing whether you are prepared to open a second (or 20th) restaurant location. However, before you begin planning, here are some essential questions to ask yourself.

  • Is your restaurant so busy it’s difficult to deal with crowds?
  • Are your customers driving long distances to visit your restaurant?
  • Do you have plenty of cash flow?
  • Do you believe that opening a second location will increase your capital?
  • Are you ready and able to put in long hours to launch the new restaurant?

If yes is your answer to all of these, then congrats! You’re likely prepared to open another restaurant. Before you do, though, here are some important things to think about.

Do You Have Steady Cash Flow?

Consider the cost before you jump into launching another restaurant. You’ve already created the groundwork to open a venue, and you know how much money is required to get your project off the ground. So far you’ve been successful, but have you time to do everything again?

When you have enough cash flow to finance the new location, you are probably ready to open a second location. But beware of using the profit from your existing location to break new ground. If you take this risk you don’t want to lose your existing profits

When you have enough cash flow to finance the new location, you are probably ready to open a second location.

One choice is to obtain capital from an outside source, particularly from investors who concentrate more on expanding their investments than on making immediate profits. But debt with high return rates is always risky, but even more so when your new location is unlikely to turn a profit for the majority of the first year.

Have You Found the Right Location?

You’ve heard it said, time and time again, location, location, location. But in this case, it’s important to consider where you’ll open your second restaurant in relation to your first restaurant’s location. Opening too close to your flagship could weaken your customer base. On the other hand, it could be an ideal solution to open a second location nearby if your product is trending and there is low competition.

If it’s too close, consider opening further away from your existing restaurant to attract a slightly different audience. As always, the population of the area, demographics, and market will need to be weighed. You’ll likely want to look elsewhere if you intend to open a Mexican restaurant in a town that already has 7 competitors.

If possible, try a ‘pop-up restaurant’ where you are considering to open your next location.

If possible, try a ‘pop-up restaurant’ where you are considering to open your next location. This is a great way to test the concept in a new market. This allows you to measure the audience, demand, and popularity to see whether it fits properly.

You can either make it a mobile kitchen or rent an empty space that once held a restaurant when you launch the pop-up. Arrange a dining area and advertise the pop-up in a way that clearly indicates its temporary aspect.

Have your employees explain to your guests the purpose of the pop-up and ask your guests for feedback. You will get opinions as to whether or not people want to see your restaurant become a more permanent location in the area. From this point, you can choose whether to open up there or to start searching for a new location.

Do You Have the Right Team & Resources in Place?

You’ve got the cash flow, you’ve found a suitable location but now think about the long-term. If you want your second location to succeed, you will need to train and retain a quality team. You can’t be in two locations at once as the owner (unless you have magic powers) so you have to make sure you can trust the people who operate your restaurants.

You’ll need to be as involved as possible at the start of your second location. By this point, your first restaurant should be a well-oiled machine, thriving on its own enough that you can trust the current staff in charge is doing well. You’ve already set quality standards at your first restaurant, and setting your new location up for equal success is just as crucial. In the early stages, being highly involved as the owner can help ensure that your operations run as they should.

During the early days, devote your attention to the new locations so that you are hands-on in preparing your new employees for success.

To ensure that things are operating as efficiently as possible, monitor each area of the restaurant; front of house and back. When changes are needed, it is best to get these out of the way quickly. Spend your energy on this new location and ensure that you give it the attention it needs to run successfully and grow.

Is it Time to Rebrand?

You may get too large and grow beyond the previous brand identity of your restaurant. This is often a good thing! But if you never invested the time to create your brand with a vision of the future, it can cause problems for you as you expand into new markets with your second restaurant.

Let’s imagine you’re a little Italian restaurant. Your first location has been established and the restaurant has been successful. Fast forward a few years, and you’ve launched three new locations in your area. At this point, you’ve been presented an opportunity to expand your restaurant into new states/cities beyond your current market.

Your name, unfortunately, is ItalianKitchenOhio.com. This could be a major issue and a valid reason to rebrand.

This is a fairly regular occurrence in businesses that grow rapidly. Your business that started with humble beginnings has now outgrown itself. Suddenly, you moved from the small local cafe to an up-and-coming restaurant enterprise. Ensure that you are setting your business up for long-term success with a brand refresh, or complete brand overhaul.

Because your first restaurant experienced so much success, it’s common for restaurateurs to consider opening another location. It’s exciting to think and dream about it, but it also means many possible risks that you have to face. Before you step into it, make absolutely sure that you’ve thought through all the details, and every scenario to make sure that you make an informed decision. And after all of those considerations, if you believe you’re all set, I hope you experience huge success with your new location!

Digital Marketing Checklist for Restaurant Owners

Congratulations – you’ve decided to start your own restaurant. Now that you are a restaurant owner, it is important to put time and effort into your digital marketing for your restaurant, as this is a key component of customer acquisition for restaurants. Digital marketing for restaurants is complicated, but it is an essential component to your overall success, in addition to providing excellent food and service.

We’ve written this checklist as a jumping-off point, to help you start thinking through some of the elementary components of digital marketing for your restaurant. You’ve likely started to brainstorm on each of these as you began thinking about opening your restaurant, but this checklist will help you flush out each in more detail to set you up for success.

1. Develop a Strategy

It isn’t enough to simply have social media accounts, send emails, and build a website. There must be a strategy behind these components in order to make them effective. A marketing strategy typically contains your company’s value proposition, key messaging about your brand, data on your target audience, and any other high-level elements that make sense to include, such as how you expect your employees to treat your customers. We also highly recommend including a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to help you clearly see areas where you can focus your marketing strategy in order to build a competitive advantage.

Once you’ve thought about your strategy, it is time to write it down. This is critical to get everyone on your team on the same page, as well as help you check in with yourself periodically regarding the strategy you’ve created. Once you’ve written your strategy, remember it is not set in stone. It can be readjusted and reevaluated as time passes and your business needs change.

A marketing strategy is critical because it connects all of the components of your marketing and keeps them in alignment.

A marketing strategy is critical because it connects all of the components of your marketing and keeps them in alignment. It is also a fundamental part of building a winning marketing strategy that will help you stand out against your competitors.

2. Understand How Much a Customer is Worth

Once you have a strategy in place, it can seem like the next logical step is to start choosing channels and launching all of your marketing efforts. However, before you start investing time and resources into specific marketing initiatives, you need to have a clear understanding of how much each customer is worth. This will help you have a very clear understanding of which marketing efforts make sense for your business and customer acquisition – and which ones don’t.

There are already thin margins within the hospitality industry, and many hospitality ventures fail. If you are offering a discount or promotion to customers to bring them in, and also losing a significant amount of profit from each customer due to overall marketing costs, you might not be getting anything, and that is obviously not sustainable for any business, but especially a new business.

Therefore, it is important to calculate how much profit your business generally receives from each customer. Then, you’ll need to figure up how much of that revenue you want to invest in your marketing efforts. One of the best parts of digital marketing instead of traditional marketing is that you can typically track how much you are spending per lead or per purchase, and have a very clear indication if something is working or not. If a margin for a particular channel is too high, it is also fairly easy to turn off that channel to avoid spending too much. You also have a lot of opportunities to test in digital marketing, which does not exist in traditional marketing.

3. Invest in Brand Identity

Now that you have a good indication of how much you can reasonably spend on marketing, the next steps are to invest in your brand identity. You will use the components of your brand identity to build all of your other marketing components, so it’s important to invest a good amount of your budget in this arena.

Restaurant branding is essential because it helps customers identify the type of restaurant that you are. It also helps you distinguish your restaurant from its competitors, and is a tool to help keep you in mind so that customers return.

Your restaurant’s brand identity includes your logo, your website, your interior and exterior designs, your signs and your menu design. This is one area that many restaurant owners outsource, especially in the beginning, so that they can be sure they are starting out as competitively as possible. Because your brand identity will be the foundation for all of your marketing, it is not something to take lightly or rush through.

Because your brand identity will be the foundation for all of your marketing, it is not something to take lightly or rush through.

Take a look at other similar businesses for inspiration on your own brand identity. This can also help you make sure that your brand identity ideas are aligning with your overall restaurant concept and the market you are entering.

4. Procure Photography

We eat with our eyes first. As a restaurant owner, you know your food’s presentation has to look good. But this concept actually starts well before your customer’s orders. In your advertising, on your website, on your social media channels, and anywhere else your potential customers interact with your brand – they will expect to see pictures of your food.

Just like the other components of your brand identity, you will want to make sure you invest in your photography. You will want to hire someone who specializes in food photography for restaurants, as it is considerably different than other types of photography. Depending on your budget, you may also consider hiring someone who is familiar with food staging for the photoshoot.

You’ll want to get pictures of multiple dishes – ideally, everything on your menu. Even if you do not have plans to use an item in your promotions right away, that may change later on and it will be much easier if you already have these photos ready to go.

In addition to the menu, you’ll also want to have plenty of pictures of the inside and outside of your restaurant.

5. Launch Your Website

Once you have your overall strategy, brand identity, and some amazing photography, you’re ready to dive into digital marketing efforts. The first major component of your digital marketing mix is your website. Most of your other efforts will connect to your website, and it will be the hub potential customers use to find out the answers to their questions and determine whether or not they will go to your business.

For restaurants, it is critical that your website is mobile-friendly. Most people who are researching where to eat are doing so on-the-go. If your website doesn’t load well or is not easy to navigate, you will lose potential customers.

For restaurants, it is critical that your website is mobile-friendly.

You’ll also want to make sure your website contains many great photos as well as your menu. Answering potential questions is also very important for your site. Your restaurant’s location, hours, and prices are all common inquiries your guests might have before deciding to come to your restaurant.

Depending on your type of restaurant, you may want to include information about whether or not you accept reservations and if private spaces are available for parties or groups. Think about the questions you typically have before visiting a new restaurant, and ask friends and acquaintances what they would want to know in advance – and put all of it on your website, in an easy-to-navigate format. You can also browse other restaurant websites to see what information they include and add anything to your own website that you might have missed.

6. Claim Social Media Channels

Once your website is set up, it is time to claim your social media accounts. Even if you do not plan to be incredibly active on a particular channel, you’ll want to set up an account so that you can be aware of any conversations happening about your business on that channel and also to avoid someone else taking an account you might want later.

The most popular channels for restaurants include Facebook, Pinterest, and Instagram. Depending on your target demographic, you might also consider platforms like Snapchat or Twitter.

Again, you’ll want to set up these accounts on each channel, but then you will choose which channels make the most sense to update regularly in alignment with your overall strategy. There are multiple social media management tools that can help you manage multiple channels at once, and even schedule social media posts in advance.

Your food photography investment will be critical on social media – especially the more visually-focused platforms like Pinterest and Instagram.

7. Optimize Local SEO and Online Listings

Similar to social media, you’ll want to claim your restaurant, or add it, to any online listing platforms. One of the most important is Google My Business. This is the listing that pops up to the right when searching for a particular business. It includes information like your hours, what you serve, where your restaurant is located, and what the price point is.
This is a very attractive search placement for a business, and should not be ignored. It is very straightforward to create or claim a listing. Then simply follow Google’s prompts to ensure everything is filled out properly.

You can also add pictures of your restaurant to these listings to attract more attention and to give anyone searching a better idea of what to expect from your restaurant.

Additionally, it is important to optimize your website and social media channels for Local SEO. While that sounds like it could be a complex process – it is actually straightforward. It simply means including your location (City, State) in multiple places on your website and tagging the location on your social media channels. This will ensure your restaurant is included when people search for things like “restaurants in Miami, Florida.”

8. Prepare for Reviews – Good and Bad

When claiming online listings, you should also take management of your business on review sites such as Yelp, TripAdvisor, and UrbanSpoon. If your business has not yet received any reviews and hasn’t been added to that website, you can add it yourself to encourage customers to start leaving feedback. Taking ownership of your business on these sites will allow you to add any information that may be missing, correct anything that isn’t right, and respond to any new reviews you receive.

And you should plan to respond to all of the reviews your restaurant receives. Being responsive to positive and negative reviews is one way to attract additional reviews. It is also a way to get in touch with customers who may have had a bad experience but were not able to adequately communicate that while they visited the restaurant.

Many restaurant owners are nervous about online reviews. They worry that unhappy customers may trash their business and keep new customers away. They are concerned that competing businesses will create “fake” negative reviews in order to damage their reputation. And they worry that satisfied customers may create negative reviews in order to take advantage of their business. While all of these concerns are valid and do occasionally happen – it is far more likely that they won’t.

You should develop a strategy to handle any reviews – especially the negative ones. We recommend that restaurant owners simply ask a negative reviewer to reach out to a specific phone number or email address to resolve the problem. If the person reaches out, try to make it up to them in a way that makes sense. “Fake” reviewers will likely not reach out to you directly, but you will appear to third-parties that you have made an effort to make things right – which is crucial in the hospitality industry.

Some restaurant owners fear that they will have trouble responding to reviews without being defensive. In these situations, it can be a good idea to assign review management to a marketing person or a manager. Provide the person who is responding to reviews with clear guidelines on how to handle specific situations, and then stay off the review sites!

9. Advertise Your Business

Once your website and social media channels are set up, it is time to start advertising your business. This is one place where it is absolutely critical that you understand the value of your customer. Social media advertising as well as paid search advertising, for example, will provide you with a very clear cost per lead metric. You’ll want to make sure that the cost per lead is appropriate for the overall value of the customer.

There are dozens of advertising options to consider, but for restaurants, we highly recommend Google Search and Facebook. For Google Search, you’ll want to make sure you appear at the top when people are searching for restaurants near your location. Facebook advertising has a lot of options that allow you to provide a notification when someone is near your business. You can also target people who live near your business in a highly-specific way, which makes Facebook a great platform for restaurant marketing.

It is critical that you test different ads

Once you set up advertising, it is critical that you test different ads. Test different pictures, ad types, copy, offers, and platforms. Discover what works well for your business and what doesn’t.

10. Consider Messenger Marketing

Facebook Messenger Marketing is one of the newer paid social media channels restaurant marketers are attempting to capitalize on. Messenger marketing is engaging on a highly-personalized level, making it one of the more effective channels, when used properly. There are multiple ways a restaurant can approach marketing through Messenger, but some of the more common include:

  • Showcasing your menu
  • Taking reservations
  • Loyalty programs
  • Offering discounts for birthdays or anniversaries

Depending on the goal you want to accomplish and your type of restaurant, you may want to invest in a Chatbot that can handle a majority of the inquiries and conversations for you.

Because Facebook Messenger Marketing is relatively new, there is a lot of areas to capitalize on for relatively low cost. It is definitely a channel restaurant marketers should be considering.

Additionally, there are a lot of other digital marketing efforts restaurant owners can take advantage of once they have tackled the basic concepts on this list. For example, there are delivery partnerships that can help restaurants get in front of new and younger audiences, depending on the type of restaurant and the target market. There are also other types of digital advertising to consider such as Instagram or Google Display. Restaurant owners can also set up remarketing efforts to encourage customer loyalty which includes combinations of social media marketing and email marketing efforts.

Hopefully, this checklist has provided you with a starting point for your digital marketing efforts. Marketing strategy involves a lot of components, which is why so many restaurant owners often choose to invest in a restaurant marketing consultant or restaurant marketing agency. It can be overwhelming, especially if you are just starting out in the restaurant industry or as a business owner. Even if you have managed the basic components on this list on your own, advancing to the next level and knowing how to achieve growth through digital marketing channels is another challenge that can be difficult for even the most seasoned restaurant owners.

Take your digital marketing efforts one-at-a-time, and stick to your foundational strategy. If you do need help, guidance, or support along the way, reach out to a restaurant marketing professional who can help.

The 10 Best Cities to Open a Restaurant in 2020

The restaurant business is highly competitive and often unforgiving to newcomers. There are many factors that will contribute to a restaurant’s success (or failure) including food quality, service quality, marketing, and competition. Restaurant success and new business success overall is almost impossible to predict.

However, there are several cities in the US where restaurant start-ups are more likely to succeed simply due to the environmental factors in that location.

Restaurant Environmental Success Factors

There are several environmental factors that may impact the success (or failure) of a restaurant that is entirely based on the location of that business. It is difficult to say which of these factors is most important, as all should be considered before deciding. No one location is going to be perfect in every category, so it is up to you to determine which factors are most important for your business. It is also crucial to be aware of which factors may be competing against your success in any given location.

Factors that contribute to how ideal a location for a new restaurant may be include:

  • Number of restaurants already located in the city
    • Obviously, the amount of competition in a given area will affect the success of your restaurant. Another factor that is more difficult to compare numerically but should be considered before a final location is chosen is how many direct competitors are in the area. For example, if you want to open a new Thai restaurant, how many other Thai restaurants are already in the city?
  • Annual restaurant sales per capita
    • This is one of the leading indicators of a city’s health for new restaurants, but it can be a bit trickier to calculate. While it is often readily available for some of the larger restaurant-dense cities, it may not be for a city you are considering.
  • The ratio of restaurants to households with an annual income of at least $100,000
    • An annual income of at least $100,000 for a household tends to indicate a good amount of disposable income that can be used for luxuries like going out to eat. This means you want to look for locations where the median income per individual is close to $50,000 or more.
  • Number of individuals aged 35 to 54
    • Unless your restaurant idea appeals to a different demographic (i.e. is a children’s party restaurant), then this is your target market. Obviously having a population that is made up of more of these individuals will be positive for your restaurant.
  • Number of restaurants workers per capita
    • Another factor that contributes to a restaurant’s success is the availability of labor in the area. Cities, where there are few restaurant workers, may make it harder for you to staff your business, and labor will likely cost you more. Additionally, restaurants that open in markets without much available labor tend to see a decline in service quality. This can lead to a major problem for restaurants because it can reduce the number of returning customers, which is critical to a restaurant’s success.
  • Rate of population growth (or decline)
    • High-growth cities need more of everything, including restaurants. Population growth is one of the leading indicators of success for new ventures, including restaurants.
  • Rate of job growth
    • Except for the number of restaurant workers available in an area, it can be difficult to see how the rate of job growth will impact your business. However, you want to make sure you are opening your business in a financially healthy community. The rate of job growth is one indicator of community financial health.
  • The overall cost of living
    • Similar to the rate of job growth, the overall cost of living is an indicator of how healthy your target community is. It can also be an indicator of how expensive rent or utilities might be in your location.
  • The five-year survival rate of new ventures
    • While the success or failure of other businesses in an area does not automatically mean your business will have the same fate, it can be an indicator of how many resources are available to new business owners in an area.

The 10 Best Cities for Opening a Restaurant

#1 – Cedar Park, Texas

Cedar Park is one of the major suburbs of Austin. The Austin area of Texas is one of the fastest-growing metropolitan areas in the country. In fact, Austin is the fourth largest city by population and the nation’s second-largest restaurant market.

Despite Austin being saturated, Cedar Park can afford additional businesses. Over the past three years, Cedar Park has consistently seen a population increase of more than 20%. Because of the population growth in the area, demand for new dining options remains strong.

Additionally, the median income for Cedar Park is just shy of $80,000, indicating a healthy number of households with annual incomes of at least $100,000 annually.

Texas generally has always ranked high for business “friendliness” due to low costs, large labor supply, significant job growth, the economic climate, and the educational quality. These factors combined with the population growth indicate that Cedar Park is a strong location for new restaurant ventures and should be a contender for any restauranteur.

#2 – Minneapolis, Minnesota

Minneapolis has a strong economy and a highly educated workforce. While not the highest median income on this list at just under $61,000 annually, this median does indicate a good amount of expendable income within the community. The median annual income, median annual housing costs, and unemployment rates in Minneapolis all point to a strong financial community, which is ideal when opening a new restaurant.

The annual growth rate for Minneapolis is on the low side, at just around .04% annually. However, because of the already-strong economy, this likely would not have a major impact on a new restaurant in the community.

#3 – Louisville, Kentucky

Louisville also has considerably better utility rates than other Midwestern states and is 26 percent lower than the national average. Even if your restaurant will not pay your own utility bills, these savings should translate directly into your rental costs. This also contributes to the lower cost of living in Louisville, which means residents have more expendable income despite the lower median of approximately $45,000.

Louisville’s annual growth is around 4%, which is fairly strong for an already-established city. Louisville also has growing music and food scenes, which create a significant amount of tourism revenue.

#4 – Riverside, California

Riverside is one of the fastest-growing counties in the country, and certainly the fastest in California. So if your heart is set on opening your doors to the California sunshine, Riverside is likely your best bet.

The largest demographic in Riverside is in the 25 to 44 age bracket, which makes up more than 27% of the entire population. This is a strong indicator that there are plenty of individuals within the targeted 35 to 44 demographic.

The cost of living in California is one of the highest in the country, but the median household income is a bit above the average in the US at $56,000. This indicates that residents do have a decent amount of disposable income for dining out.

#5 – Kansas City, Missouri

In Kansas City, there are about 20 restaurants and bars per 10,000 residents. To compare, San Francisco has nearly 40 restaurants and bars per person and New York City comes in at 25 per person.

Another interesting fact for restauranteurs considering Kansas City is that restaurants in the area tend to divide evenly between full service and fast food. So there is an equal opportunity no matter which type of restaurant you are more interested in opening.

Kansas City has a median household income of approximately $64,000, which puts it shy of the $100,000 marker. However, the cost of living in Kansas City is significantly lower than other locations in the United States, so the lower median income is not as big of a detractor as it could be in another location.

#6 – Boston, Massachusetts

The restaurant sales per capita are $3,404 in Boston, Massachusetts. The restaurant workforce is more than 5,100 and the median individual income is a little more than $107,000 per year. These are all positive indicators for a restauranteur who is considering Boston, especially the individual median income.

However, it is also important to note that Boston, MA is one of the more restaurant-dense cities on this list. Boston has close to 25 restaurants per capita, which means there is a significant amount of competition in the area.

#7 – Arlington, Virginia

Arlington may not be the hottest location on anyone’s list. However, with approximately 380 restaurants per capita and 7,700 workers, Arlington’s success location success factors are among the best.

The median income is slightly more than $108,000, meaning more than half of the households in Arlington make more than $100,000 annually. This indicates a significant amount of disposable income – which is a huge indicator of a restaurant’s success.

#8 – Ann Arbor, Michigan

Restaurant sales per capita in Ann Arbor were $2,877. The restaurant workforce is approximately 5,800 and the medium income per individual falls just shy of $58,000. While these numbers fall a bit short when compared to other cities on this list, Ann Arbor does rank well in other factors.

Ann Arbor’s population is growing by 8.2% annually. While not as significant as the growth in Cedar Park, Texas, it is still one of the fastest-growing communities in the United States. This growth is a huge success indicator for new restaurants in any given location.

#9 – Fishers, Indiana

Nearly 35% of the residents of Fishers are 35 to 54 years old, which is the prime target market for restaurants. Fishers is an affordable community, has strong schools, and residents have easy access to nearby Indianapolis. These factors have helped the city draw in young professionals, families, and businesses that cater to them specifically. Restaurants in Fishers earned more than $100 million in annual sales for 2018.

Fishers are only seeing about a 2% growth per year, likely due to the slightly higher median age of its residents. However, median household income is growing steadily, so although grow isn’t as high, the potential for increased sales remains strong in this community.

#10 – Milwaukee, Wisconsin

Milwaukee is one of the highest-ranked cities for starting a new restaurant by multiple sources. There is a strong private-sector financial community, and there is an established network of venture capitalists, angel investors, and economic development agencies. Wisconsin itself offers many tax incentives for businesses, and many agencies to help assist small businesses with their ventures at the state and city level.

However, Milwaukee’s population growth rate is on the lower end at a mere 1.3%. The median income for Milwaukee is only about $35,500 per year. So while the government assistance for small businesses makes it a great community, the population demographics may make it difficult to be successful.

Conclusion

It may be surprising that the cities that are traditionally known for having the best restaurants in the United States (and in some cases, the world) are absent from this list. Many of those markets are already filled to capacity. Additionally, a majority of restaurants operate in small cities and thrive there.

Depending on the concept you envision opening, your restaurant’s location will play a role. But the most important factor is the food you serve. If you can afford a good location and serve great food, that is ideal – but it is not critical to success.

Besides the food, marketing is probably one of the second-highest factors for a restaurant’s success, even before the location. No matter where you decide to locate your new restaurant, you might consider hiring a restaurant consultant to help you with your marketing efforts. Restaurant consultants can help business owners from logos all the way to menu creation and interior design.

Restaurant Marketing Ideas for 2020

The restaurant industry has historically been among one of the most competitive industries. In today’s digital marketing landscape, this has never been truer.

When advertising your restaurant online, you’re not just competing against other restaurants to get your ads in front of your potential customers. You’re competing against millions of brands that are targeting the exact same individual.

This article showcases 7 ways you can get in front of potential customers and keep your existing customers loyal in 2020.

1. Messenger Marketing

With modern technology, wearable devices, and a phone in every pocket, it should be a no-brainer that restaurant marketing tactics should evolve as well. The days of generic direct mail campaigns to the masses are gone. These types of marketing campaigns were very difficult to track, and would often result in wasted money.

Messenger marketing for restaurants is a great new way to engage with your audience, track their behavior and purchases, and bring in predictable revenue on a monthly basis. Using applications like ManyChat or MobileMonkey you can set up these campaigns for your own restaurant. They can be fairly complicated, however, so it may be worth working with a restaurant marketing consultant to get help.

Even a simple Messenger Marketing campaign generated over $16,000 in revenue for a restaurant over the course of 4 months.

2. Free Wi-Fi

If you aren’t offering Wi-Fi in your restaurant – or you are just freely giving it away – you are making a huge mistake.

Don’t charge your customers money for the Wi-Fi. Instead, they require them to sign up with their phone number and email address.

This is a fairly inexpensive way to boost your customer remarketing list – plus offering Wi-Fi is another perk for your customers. On your form, you can notify them that they’ll be opting into email communications automatically, but they are free to unsubscribe any time. Then you can send emails about sales, new menu items, and friendly reminders about how awesome your restaurant is.

You can also ask them if they would like to receive text messages from your brand.

3. Text Message Marketing

Text message marketing has been on the rise for a few years now, but brands are still trying to figure out how to use it to their advantage. The key with text message marketing is to hit your customers frequently enough that they keep you top of mind, but not so often that you become a nuisance.

There are also a lot of privacy laws that apply to this type of marketing, so it is critical that you get your customers’ permission (and a second opt-in) before you start utilizing this channel.

Once you have a customer list, you can advertise your sales or promotional menu items. There are a lot of third-party text messaging providers to choose from. Several of them are budget-friendly. Some of them may even integrate with your POS system. It is critical to shop around for the best bang for your buck with any technology platform – but that is especially true for text message marketing.

4. Push Notifications

If your restaurant has an app, you are likely already utilizing push notifications. However, if it doesn’t, or you aren’t, here are a few examples for when to use them:

  • When a customer is near your restaurant
  • When you have a sale or coupon code
  • When you release a new or promotional menu item
  • When they have not visited your restaurant in a specific amount of time

If you do not have an app and are not interested in creating one, you can set these up as browser notifications. Browser notifications are slightly less effective because they are designed for the desktop instead of mobile. However, if you’re mostly serving a lunch crowd – it could be worth sending a lunch reminder push notification out to your potential customers.

5. Delivery

Delivery is king in the restaurant industry at this time, and there are no indications that that is going to change in the next couple of years. Some restaurants are attempting to fight the inevitable, and it isn’t going well for them. Still, others are doing the bare minimum by simply pairing with a 3rd-party food delivery service but that may not be a great strategy either.

Delivery is king in the restaurant industry at this time

Yes, you should consider partnering with a food delivery service, but you must also make sure your food (or at least the food you allowed to be ordered through the service) is still delicious when it arrives. Too many restaurants are offering their entire menu without any modifications, and it is preventing their growth.

If the budget allows, it is also worth offering promotions or even purchasing ads through these delivery services so that your restaurant is sure to be seen. Many of the delivery services will remind customers of restaurants they have ordered from or browsed in the past so that extra marketing boost can help offset the cost of the service.

Several restaurants also offer promotions for new customers, such as free delivery. You’ll want to explore your promotional opportunities with each third-party vendor before settling on one specifically.

6. In-Store Kiosks

Several fast-food chains have started incorporating in-store kiosks already, and this is another trend we expect to see growth over time. Customers enjoy being able to customize their orders without having to talk to a person. They also help increase accessibility at your restaurant.

Additionally, in-store kiosks give you the opportunity to collect additional data that restaurant owners have not had access to before. For example, you can collect data about the most-viewed menu items, even if they aren’t ordered the most. That type of insight encourages you to change an ingredient in that menu item to make it more appealing.

Many in-store kiosks also partner with the POS for aggregate data about specific customers. This means you can personalize your marketing efforts in a new way. Imagine being able to send an email or text to a specific customer, advertising a discount on an item you already know they love.

Although the initial cost is high, there is also a decrease in labor costs associated with a kiosk. It is certainly something worth looking into this year.

7. Community Events

People are also placing higher importance on brands who do “good” and restaurants do not fall out of this category. While it’s great if you can source all local ingredients and recycle practically everything, that may not be realistic.

Another route to consider is utilizing brand activation ideas such as getting involved in local community events and sponsoring charity events. These can seem like losses, but they can do a lot to boost your reputation in your local community.

If you aren’t sure where to start, contact your local school systems and see if they are interested in doing a “Dine and Donate” event. Basically they pick a day and anyone who brings in a flyer for the event on that day (or mentions the promotion if you don’t really want to collect dozens of flyers) your restaurant would donate a percentage of the check to the organization.

While you certainly shouldn’t do this too often so that it isn’t sustainable, it can be a great way to get in front of new customers while building goodwill and a solid reputation in the community.

Things to Keep Doing

We’ve also put together a shortlist of items that you should already be doing by now. If you aren’t, make these marketing efforts urgent priorities. While you may not be able to incorporate all of them right away, you’ll certainly want to tackle a majority of them by the end of 2020.

Advertise Your Restaurant on Social Media

Yes, there are a lot of brands advertising on social media already. However, most social media advertising platforms do offer pretty specific targeting options, which means you have a good shot of getting in front of your customers.

Because competition is so high, social media advertising should not be your only marketing strategy. However, it definitely needs to be part of your restaurant marketing mix.

Facebook is the largest social media marketing platform – and for good reason. Facebook also has the most users. One of the best parts of Facebook advertising is the audience targeting options. You can choose customers based on their locations, and/or their demographics. If you have an idea of who your target market is, this can be invaluable.

You also have the option to target an audience based on their interests. That means if you’re a vegan restaurant, you can target users who have expressed interest in veganism. If you are a burger and fries place, you can target users who love a good sandwich.

Another great component of Facebook advertising specifically is that you also have the ability to create specialized ads when a potential customer is near your restaurant. This can mean if they are a few blocks away to within a certain zip code. This type of targeting is great because it can also help you get in front of potential customers who may just be visiting the area instead of only those who live nearby.

Local SEO for Your Restaurant

Make sure your website is optimized for local SEO. This means optimizing your website so that you always rank in localized searches. This means making sure you’ve completed your Google My Business profile, and embedding a map on your site. You’ll also want to include your city name and state in titles, headers, and meta-descriptions within your site. While this sounds like a complex strategy, once you understand the concept of local SEO, it can be fairly straightforward to implement.

Manage Feedback

Online reviews greatly influence decisions when it comes to choosing a new restaurant to go to. While you can’t/shouldn’t delete negative reviews, you can respond to the guest’s comments and try to make bad experiences better.

You should also respond to positive reviews. This will create a relationship between your brand and the customer, which may encourage them to share their experience with your restaurant with their friends and family. You can also consider services such as Ovation to help you easily capture and manage feedback from your customers.

Restaurant Loyalty Programs

If you don’t already have a loyalty program in place, get one. There are several options out there. You might look to see if your POS system has one already. If your POS system does not, there are several third-party vendors you can try. Most of them are pretty affordable – and it is easy to calculate your return on your investment once you start tracking your loyal customers.

Some examples of third-party loyalty programs include Preferred Patron, ReUp, and Upserve.

Discount Apps

There are several restaurant discount apps out there such as ChowNow or Restaurant.com. You might even consider running a promotion on Groupon. This is an excellent way to draw in new customers as well as to remind past customers to come in again.

Print Advertising & Coupons

For almost all industries, print and coupons seem to be dying off. The two industries where that doesn’t seem to be the case are restaurants and grocery stores. If you are already sending coupons out to local residents, continue doing so. In fact, there are now several services available where you can send specialized coupons or letters to those who have just moved into your city or within certain zip codes.

If you haven’t implemented this strategy already, consider it. There is likely a coupon circulation in your area designed for local restaurants to advertise in.

In Closing

If you are interested in any of these marketing tactics but aren’t exactly sure how to set them up or which ones to prioritize, consider hiring a restaurant marketing agency or restaurant consultant. Restaurant consultants have likely worked with several restaurants in your area. They are already familiar with how to best get in touch with your target market.

A restaurant consultant can help you create an overall marketing plan for your business. Some restauranteurs consider hiring a general marketing firm to handle the promotion of their restaurant. However, they quickly discover that marketing or PR firms can be too expensive for one single restaurant. Your consultant will either handle your marketing directly or come up with a promotion and brand strategy utilizing outsourced agencies that the consultant is familiar with and trusts.

This marketing strategy can include everything from the overall restaurant concept to web design and the social media strategy. You will discuss your current marketing efforts and any that you wish to include in the upcoming year, and your restaurant consultant will balance your budget along with the typical efficacy of each tactic before helping you decide on a perfect strategy. Hiring a restaurant consultant can be an excellent way to boost your brand quickly, without having to make any marketing mistakes in the process.

Does 3rd Party Delivery Make Sense for Your Restaurant?

An increasing number of companies are thriving through the rising of 3rd party delivery services. Like many other trends in the hospitality industry, the development of this one has been driven by changing customer expectations.

In this case, the demand comes not only from the younger generations (ages between 18 to 34), but surprisingly older generations are showing interest. Being able to respond efficiently to the needs of your customers is vital to increase profitability and customer retention.

Being able to respond efficiently to the needs of your customers is vital to increase profitability and customer retention.

However, investing in this trend can be an intimidating step due to its cost and high competition. The main questions to ask are: Is this trend going to last? Does 3rd party delivery make sense to your restaurant? Should you avoid or master this tool? I hope this article will help you make that decision.

Is This Service Trend Going to Last?

This is always a difficult question to ask, especially in the hospitality industry There are a few pieces of evidence and statistics that can suggest an answer.

The outsourced delivery service trend can potentially be one of the greatest modern disruptors in the restaurant sector.

To understand if it will last, it is important to analyze what kind of customers are driving the changes that the industry has been undertaking.

Millennials’ Expectations Are Different

Millennials are the main demographic responsible for the current changes in the food delivery industry.

A survey has found that 21% of customers are preferring third party delivery services, a number that increases to 30% when considering only ages between 18 to 34. While the rise of casual dining has so far been a blessing for restaurants and chains, millennials are now preferring to savor their favorite dishes from the comfort of their homes.

The Decision Process

A study suggests that potential customers won’t be looking specifically for your restaurants on third party delivery platforms. Moreover, the choice is often driven by the reviews of other consumers rather than the actual offer.

So, it is important to create an effective relationship management strategy, especially as there is no physical interaction with your customers.

What Is the Market Like?

Dining patterns have been developing and changing over the past few years. Today the delivery service industry is worth $90 billion globally.

Depending on the type of product your restaurant is offering, trying to get a share of this market can be vital. For instance, for franchise restaurants, it is a must today to rely on a third-party service for a large portion of their profit.

The Companies

Globally, an increasing number of 3rd party delivery service companies are thriving thanks to this trend. The scene is dominated by famous names like Deliveroo, DoorDash, and GrubHub.

However, private transport companies are also expanding in this area (Uber Eats or Grab Food). This makes it easy to find a delivery services vendor that fits your needs, but don’t forget that they do charge high fees for each delivery!

The Industry’s Reaction to The Trend

While restaurants have been able to serve takeaway food for a long time, there has been a resistance in accepting this new trend.

It is understandably difficult for mature restaurants to let go of the direct and personal interaction with the customer. Moreover, hospitality trends come and go quickly and a little hesitation in investing in this one is expected.

Hospitality trends come and go quickly

The Future of Third-Party Delivery

While the whole food delivery industry has bloomed in only a few years, this is only the beginning of it. Figures are rising constantly. Not investing in this trend could lead to a great loss of income and customers.

While there are other viable options, 3rd party delivery services are the modern answer to increased market share and visibility that doesn’t require a major initial investment to see results.

Should Your Restaurant Use A Third-Party Delivery System?

The decision of investing capital in the services of a third-party delivery system can be extremely rewarding.

However, it is important to have a deep understanding of your business’ identity and customer base to predict whether the expenditure will be beneficial. In case you decide that the investment is right for you, this analysis will help you pick the right platform.

What’s Your Business Identity?

Are you the owner of a small family-run restaurant, specializing in particular dietary requirements or part of a larger chain? The size of your business matters in this case, as you would have to balance the investment with the potential profit deriving from it.

The size of your business matters

Also, statistics suggest that for specific types of businesses, such as late-night food vendors or pizzerias, it is vital to be included in one or more third-party systems.

What Is Your Customer Base?

By including your restaurants in a third-party delivery service platform, you are likely targeting a market share made up by Millennials and younger generations.

They are often tech-savvy and will base the decision to order from a specific place on reviews and scores. So, for instance, if yours is not a casual dining restaurant marketing to Millennials, you might neither see any positive result nor target the customers you wish to attract.

Promoting Your Restaurants

If you have just opened a new restaurant or outlet, while it is a considerable investment, could be beneficial to affiliate yourself with a third-party delivery service to improve your business’ visibility.

These platforms will let you enhance your marketing strategy, create promotions and offers. This is great to create an initial customer base and spread the word about your new business in no time!

Are You Looking to Expand?

Third-party delivery systems can be extremely beneficial if you are looking at expanding your customer base and fill in the gap between demand and supply.

With an in-house delivery system, it is possible to meet the needs and expectations of only a limited number of customers, depending on your resources. Oppositely, third-party platforms can deliver your food to a larger number of consumers and increase your revenue. 

Should Your Restaurant Avoid Using Third-Party Delivery Platforms?

While many franchises and chains are affiliated with third-party delivery vendors, it doesn’t mean that this is the right decision for you!

It is important to consider the risks associated with this investment, to avoid overlooking other essential factors of your business, such as customer loyalty.

The Price

An analysis of the costs associated with third-party delivery systems has found that it can be a significant investment to undertake for a restaurant.

Often the platforms are charging between 15 to 30% commissions for their services, in addition to a delivery fee for the customer. This can limit the budget of daily operations and be a burden for smaller companies.

Limited Control Over Your Customer Service

If you are using an outsourced delivery service, the only personal interaction a customer would have when buying from your restaurant is with the provider’s personnel.

This can limit your control over the customer service you are wishing to offer and affect your customer loyalty. Outsourced delivery systems are convenient for the customers but, providing a fast-paced service, often don’t meet consumers’ expectations.

Difficulty in Retaining Customers

If you are looking at retaining your clients and improving your restaurant’s customer loyalty, an external delivery service might not be the best option for your business.

Oppositely, with in-house promotions, offers, and contests it is easy to gather customer data, through which hospitality businesses are able to create personalized services. Moreover, often the data that could help you retain your best customers is passed over to the third party, which will use it in their favor.

Often the data that could help you retain your best customers is passed over to the third party, which will use it in their favor.

In-House Delivery Systems

This is a great option if you are hesitant about buying a third-party delivery service. While this could mean an initial large investment, your business would be able to maintain direct interaction with current and potential customers.

Moreover, the guests that have already been visiting your restaurants will see in your delivery staff a point of reference for constructive feedback.

Few Things to Consider 

The initial investment would be greater than the one required for an outsourced delivery service, but your business will have lower ongoing commission fees to cover.

The initial costs will have to cover the cost of vehicles, insurance, packaging, dedicated personnel, and food storage and transportation facilities. However, through budgeting an analysis, this has been proven to be more rewarding!

Bottom Line

The delivery service industry is continuously growing and offering unmissable opportunities for anybody in the hospitality sector. However, it is important to understand if using a 3rd party service makes sense to your restaurant.

While this is can be a major investment, it could lead to increased visibility and profitability, as well as being able to offer your product to a larger customer base. But, if you are looking at retaining your returning clients and better your customer service, an in-house personalized delivery system could be a better solution.

Was this article helpful? We’d love to know. Let us know by emailing info@longitudebranding.com


Restaurant Round-Up: Eat Local in 417-Land

There are hundreds of restaurants in the Springfield-area, and competition is fierce. Our team at Longitude° knows all-too-well the struggles that restaurant owners face to stay in business and thrive – especially locally-owned restaurants.

As a restaurant branding and marketing agency, we do our best to maintain a pulse of the restaurant industry. This means that we make any and all excuses to try great food at great restaurants any chance we get. Plus, we love supporting local eateries as often as we can.

Sadly a large majority of people still opt to support large chain restaurants instead of local businesses. So, in an effort to help promote these incredible local eateries, we’ve put together a list of better local alternatives to the national chains.

Tater Tots

Next time you’re tempted to stop in and grab some tots from Sonic, think twice. Did you know that the recently opened Lucky Tiger not only has delicious sandwiches, but they’re always serving up the most mouth-watering tater tots this side of the Mississippi? Give this quirky and fun sandwich shop a try, and be sure to ask for the Kimchi Tots!

Lucky Tiger Sandwich Co. | Best Tots (and sandwiches)

Tacos

Why eat a bland, soggy taco from Taco Bell when you can stop into Team Taco just off of Cherry and Pickwick Street in the historic Rountree neighborhood. The taste of these tacos is second to none, and their ingredients are high-quality, unique, and the atmosphere is so fun and light. Definitely check them out. We recommend ordering the “B.A. Baracus” or the “Globetrotter.” Yo quiero Team Taco?

Team Taco | Best Tacos

Chicken Wings

Who doesn’t like some good wings every now and then? Buffalo Wild Wings may be a good place to watch a game and get cheap wings, but if you’re really looking for delicious and quality wings, look no further than Grad School. This small local restaurant serves up some of the best wings in the area. Try out the “House Hot Toddies”… your taste buds will thank you later.

Grad School | Best Chicken Wings

Gyros

We were shocked to find out that Arby’s served a “gyro,” but equally shocked to learn that people actually ate this when Greek Belly exists! This little restaurant located on Walnut St. in downtown Springfield has the perfect atmosphere to make you feel like you walked right into an authentic Greek restaurant in the heart of Greece. Try the Gyro Pita Wrap with Tzatziki – it’s our favorite!

Greek Belly | Best Gyros

Pancakes

Is IHOP still a thing? We get it, their pancakes are good at 1:00 AM in the morning when nothing else is open, but are they really that good? Next time you’re hungry for pancakes stop into Van Gogh’s Eeterie on Historic Commercial Street. They serve up the most perfect Dutch pancakes; making IHOP’s pancakes pale in comparison. Also, they serve breakfast all day, so if you’re craving breakfast for dinner they’ve got you covered.

Van Gogh’s Eeterie | Best Pancakes

Chicken Sandwich

Popeye’s and Chick-fi-la recently made headlines with their chicken sandwich feud. But to be quite honest, neither compares to a Spicy Chicken Sandwich from Hot Clucker’s. This “Nashville Style” hot chicken joint will leave you wanting more. They have four spiciness levels: The Nancy, 1 Cluck, 2 Clucks, and “Hot Mother Clucker.” Beware of “Hot Mother Clucker” unless you enjoy pain.

Hot Clucker’s | Best Chicken Sandwich

Cheeseburger

Don’t get us wrong, we like a Wendy’s burger every now and then, but it’s nowhere near the same level as a Black Sheep burger. These mouth-watering, flavorful, and juicy burgers will go down well with a boozy-shake and some salt-and-vinegar fries – our favorite. Not to mention, now with 3 locations in Springfield, it’s super convenient.

Black Sheep Burgers + Shakes | Best Burgers

  • Location: Three Locations: Chesterfield Village, East Sunshine, and Downtown off of Walnut Street.
  • Phone: (417) 319-5905
  • Website: https://www.blaaacksheep.com/

Breakfast Burrito

Thinking of stopping at McDonald’s for a breakfast burrito and coffee? Think again! Instead, you should make a quick detour to Kingdom Coffee for their breakfast burrito. You can get a bacon or potato burrito, and it comes with a side of salsa. This thing will seriously fill you up. And you might as well get one of the best cups of coffee in town while you’re there.

Kingdom Coffee | Best Breakfast Burritos (and coffee)

Support Local

Don’t get us wrong, it’s not a bad thing to visit a chain restaurant, but we hope that you consider supporting local businesses on a more regular basis. Not only are you supporting your neighbors, but you’re also likely to enjoy higher quality ingredients and better taste.

We hope this list was fun and informative. If you enjoyed this, drop us a line at info@longitudebranding.com. Thanks!

What is a Ghost Kitchen?

A ghost kitchen, also known as a ghost restaurant, a virtual restaurant, or a cloud restaurant, is a food business that exists solely to provide delivery. In these restaurants, food is intended for off-premise dining only.

In a typical ghost restaurant model, the food is made in a rented kitchen, while being ordered and delivered through a third-party delivery service.

Ghost kitchens are often found in high-rent areas, like college towns. Instead of drawing in foot traffic, virtual restaurants work well anywhere as long as their delivery service can easily access customers.

Ghost kitchens are a fairly new concept, although some pizza places have already had carry-out and delivery-only options for years, however, they still maintain a brick-and-mortar location, which ghost restaurants do not.

Why are Ghost Kitchens Gaining Popularity?

In most cities, the restaurant business is already incredibly cutthroat, meaning there is very little room for new players. Delivery is also increasing in popularity because customers want convenience.

In fact, in many areas, restaurants that don’t offer delivery are closing down.

Many traditional restaurants, start-ups, chains, and third-party delivery services are looking into ghost kitchens as a way to manage the demand for delivery while increasing market share.

How Do Ghost Kitchens Work?

Ghost restaurants typically operate through a third-party delivery platform.

From the customer’s perspective, he or she finds a restaurant to order from after browsing through a favorite third-party delivery app, such as GrubHub, UberEats, or DoorDash.

The customer places an order and receives the delivered food from the third-party vendor.

From the restaurant’s perspective, the restaurant receives the order and fulfills it in a kitchen that does not offer a storefront. It then hands the order off to the delivery partner.

The Pros of a Ghost Kitchen

There are many pros to the ghost kitchen model. The first is that the ghost kitchen model reduces the need for start-up costs and resources. This allows new players to enter the restaurant scene in a given location without as much of a barrier to entry.

For example, if one is attempting to open a food truck, there is a cost to secure a truck and procure the right kitchen equipment for the truck.

This also opens up more opportunities to experiment. If one model fails, it is fairly inexpensive to switch gears and try something different.

Ghost kitchens also do not require new restaurants to compete over high-traffic locations, since customers do not visit the location itself. This also means that these restaurants aren’t renting dining space that isn’t being utilized.

Another benefit is that the ghost kitchen model does not require an existing customer base. Your restaurant will find hungry customers through a third-party platform.

Ghost kitchens also have fewer overhead costs because the kitchen is rented. There can also be reduced labor costs because the only staff required is the kitchen staff.

Unlike a food truck or a traditional restaurant, there is also less variability based on the weather. A restaurant with a separated parking lot or a food truck may experience a decrease in sales if the weather is poor.

The Cons of a Ghost Kitchen

The biggest problem with a ghost kitchen is that these restaurants often have to pay a high fee to third-party delivery services, sometimes as high as 30%. There can also be additional costs associated with premium placements on the third-party vendor’s site or app.

Another factor against ghost kitchens is that they don’t have that brick-and-mortar or truck for visibility and brand recognition. This is why digital branding even more important for Ghost Kitchens.

It can also be a bit more challenging for these types of restaurants to receive licensing, especially if your business is the first of its kind in the area. Inspectors may not be used to this type of business model and maybe more reluctant to license the business.

Location can be a negative factor for kitchen staff and business owners because rentable kitchens are not always in the most easily-accessed locations.

Lastly, because it is such a new model, it is a major risk.

Getting Started with a Ghost Kitchen

If a ghost kitchen sounds like a venture you’re interested in trying, there are a few key steps you’ll need to take. There’s a lot that needs to be considered when opening a new restaurant, even a ghost kitchen.

Gain access to rentable commercial kitchen space

What many new-to-restaurant-owning entrepreneurs fail to realize is that food that is sold to consumers must be produced in a licensed commercial kitchen. This isn’t the major hurdle it once was as there are now many shared-use kitchens or commercial kitchens you can rent by the hour, day, or month. Think of this as a coworking space for chefs, caterers, food trucks, and other food producers without traditional kitchen spaces.

You’ll need to gain access to a rentable commercial kitchen in your area before you begin. Prepare for a somewhat lengthy process when it comes to starting out, as the kitchen will want to vet you and your business before agreeing to rent to you.

Apply for inspection

Once you’ve locked down your kitchen, you’ll need to apply for your inspection with the health department. Many health departments will need to visit you in the commercial kitchen space before you start selling your food.

When the health inspector comes for the inspection, they will want to see your production methods, food storage areas, and general flows. You will also need to have these written out for your final inspection and to receive your license, so it is best if you can provide that to the health inspector when they visit as well.

The most important thing to communicate with your inspector during your inspection is that you are producing food safely and legally. Walk them through your menu, your production process, how you plan to hold time and temperature, and what third-party service providers you plan to use. This includes any national or local food distributors and suppliers, as well as your delivery service.

Select your third-party service provider

There are many third-party service providers to choose from. Tech-enabled ordering platforms will charge you a fee in exchange for providing one of the most critical aspects of your business – so you need to choose wisely.

When looking at providers, you should find out what your options are and evaluate them based on the average delivery times, reliability, and customer service. Look at their customer reviews and interview your top contenders. This should be a partnership, and it will be an incredibly painful process if you select the wrong vendor.

Sometimes these delivery services charge a painful commission fee – as much as 30% of the order. However, it is still going to be considerably less cost than trying to deliver yourself, and your customers will be able to find you through their platform, instead of you having to find all of your customers through your own marketing efforts.

Plan for delivery

One of the biggest cons for chain restaurants who are starting to offer delivery is that their food is not made for that type of distribution. It doesn’t hold up well to being transported.

As you plan out your menu, make sure your food is temperature-controlled and holds up well to travel. You don’t want your food to arrive cold, soggy, or overly messy. If it does, you’re almost guaranteed to lose customers quickly.

As you think about your menu, keep it simple – especially to start. Consider reusing the same ingredients in different ways to keep costs down.

You’ll also want to train your staff to make sure quality is consistent.

Have a loyalty plan in place

Loyalty is critical for the success of any local operation – especially food service. Check with your third-party delivery provider for the ability to add a loyalty program or coupon codes. Then you can distribute these codes to your customers when their orders are delivered.

Loyalty is critical for the success of any local operation – especially food service.

You can also build up loyalty on your social platforms. Perhaps run a contest for customers who post pictures of your food where they can earn a discount on their next order. Contest or not, be sure to reward customers for formally reviewing your business or even sharing it on social media. Word of mouth and referrals are just as critical to your ghost restaurant’s success as loyal customers are, if not more so.

Identify your niche

Again, this applies to nearly any type of restaurant, not just ghost kitchens. You need to have a niche – whether that means you are appealing to an underrepresented demographic in your area (like working parents or the elderly) or filling a void for a specific type of food (Thai in a city that does not have many Thai restaurants, for example.)

If you’re feeling stuck, have conversations. Chances are, your friends, neighbors, and relatives have ideas for what they “wish they could have” in your area. Once you come up with a concept, test it conversationally as well. One person’s opinion may not mesh with the overall landscape.

Digital branding is king

Since you don’t have a brick and mortar or a truck for customers to immediately identify with, you will need a strong online brand. You might even consider hiring a marketing consultant or firm to help you get started if this isn’t something you are already familiar with.

Since you don’t have a brick and mortar or a truck for customers to immediately identify with, you will need a strong online brand.

One of the most important brand components is a strong name. Make sure it isn’t too similar to another restaurant in your area, and it should also align with your menu and the type of cuisine you offer. If “Buckey’s Burger Palace” only sells tacos, that is probably not a model that will be set up for success.

You’ll also need a solid website. Make sure your site looks professional, and functions well. Include a lot of pictures of your food, and a unique logo that is clear to read.

A strong social media presence is also critical. Facebook, Instagram, and Snapchat are the most common platforms for food companies and restaurants to connect directly with customers. Again, make sure your social media accounts have a lot of high-quality pictures of your food so that these channels showcase what you have to offer.

Make sure your website and your social media channels direct your potential customers to order from your chosen third-party vendor, so your potential customers can easily locate you. Because ghost kitchens are a relatively new concept, this may be a new process for your customers too, so walking them through it can set you up for success.

You should also include your menu on your website and your social media channels. This will entice customers to order from you, even if they are unfamiliar with ghost restaurants or your chosen third-party vendor.

In closing

Ghost restaurants are certainly worth considering if you’ve been interested in getting into the restaurant business but start-up costs and capital have been a barrier for you. However, you should know that as a new concept, these types of businesses are still risky and may not be immediately successful. It may also be too new in your area, and therefore you may not have access to a rentable kitchen space in your area at this time.

Be sure to choose a great name and focus a lot on your restaurant’s branding

However, if you do decide to give it a try, be sure to choose a great name and focus a lot on your restaurant’s branding. It is also critical to choose an excellent third-party ordering and delivery service.

By taking these steps, it is possible to see success through this new restaurant business model. To help ensure your new business venture is successful, it may be worth hiring a restaurant marketing agency. These types of professionals will have a much better idea for how to appeal to your target audience as well as what will be successful and what may not be.

Holiday Marketing Ideas for Restaurants

When it comes to Marketing Your Restaurant during the Holiday season, it’s important to make a plan. It’s no secret that most restaurants see a substantial loss in attendance and revenue around the holiday season, especially in countries like the United States and Canada, which can result in a significant financial loss for your business.

Such problems can be attributed to the fact that, well, it is just plain cold outside during those months of the year. From mid-to-late September to early April, the weather outside is frightful, and most people do not like having to go out that front door unless they have too. Most of the time going out to eat at the nearest McDonalds or Wendys is not on that list of necessities.

Additionally, it is during these times (especially from November to December), that families will often go on vacation to various parts of the planet, often for multiple weeks at times, thus resulting in increased air-fare revenue, but a further decrease in restaurants revenue.

However, that does not mean it is game over. There are some restaurant marketing strategies and tactics that can be fun and engaging that will help make the holidays a little less painful. Let’s go over just a few of those ideas right now.

Top Restaurant Marketing Ideas for the Holiday Season

Offer the Patrons A Special Menu Item at a New Price

Often one of the easiest ways to get people into a restaurant is also a classic; setting a new price of a popular menu item at your restaurant for the holidays. By doing something like this, during this particular time frame, people will be more inclined to make the trip since they know that if they do not, they may miss out on the savings for the year.

Give Two Delicious Meals for The Price of One

This is another easy one, and very common to see restaurants offer during the holidays. Entice your customers with a two-for-one-deal. A special offer like this, providing additional savings can be just what you need to fill your restaurant during the holidays. It works well, but use this strategy sparingly; you don’t want your customers to get addicted to expecting deals all the time.

Offer A Different Kind Of Meal For The Holidays

Everyone loves a good holiday menu item. Subway’s Apple Pie Cookie, Sonic’s Pecan Pie Funnel, Starbuck’s Peppermint Bark Frappuccino. During the several short weeks of the holiday season, these restaurants often see great success because they provide their patrons with something not seen every other day. So, perhaps add a new holiday-themed menu for a change.

Start-Up A Charity Drive

The holidays are all about giving and goodwill to others, why not join in on that spirit and start up a charity drive? Perhaps for every ten dollars spent, three of those dollars will go to a local Children’s hospitals or non-profit. McDonald’s is one of the most famous for this, supporting families with sick children through their Ronald McDonald House Charity program.

Speaking of Charity, Money Is Not the Only Option to Donate

Many organizations will host annual food or clothing drives throughout the holiday months, bringing in as much food and clothes to donate to local charitable organizations. So, perhaps offering something similar can help boost sales. You may even consider giving away a free menu item if a customer donates to the cause. While it does sound like you might be losing money by this method, it also brings more people through your doors. So, not only do you get them into the building, but you also build up a positive reputation with the community.

Offer Special Pricing for Children’s Menus

Another excellent way to boost revenue and marketing is to lower pricing for children’s menus or just children in general. However, it is not uncommon for restaurants to offer some kind of “children under 4 eat free” promotion year-round. So, if you’re not already offering this deal, consider offering it during the holidays. It might be just the thing you need to convince more families to bring them along.

Change Your Tune

It is the holiday season, so you know as well as I do what is going to be blasting on radio stations: Christmas songs. If you are the kind of restaurant that likes to have music playing in the background, perhaps changing the station to one that is playing Christmas music can help. It is a small change, but one that costs nothing and can help boost the morale of both customers and employees.

Deck the Halls with Holiday Signage

It is extremely common for businesses to decorate their buildings with holiday colors and iconography. I know our local Churches sees an increase in attendance during the holidays because they set up various Christmas and holiday decorations; so, perhaps spruce up the windows and dining area with holiday imagery.

‘Tis The Season to Be Jolly

Perhaps allow the employees to wear festive clothing and colors for the holidays, instead of just that regular uniform? Red? White? Green? A mixture of all three? Why not? The holidays are a time to spread happiness, and by having your employees show and express themselves through their creativity (not to mention through the marketing), you can expect some people might just be coming back next week.

If You Are Willing to Go with The Extreme

Then perhaps redecorate the entire restaurant to be nothing but a winter theme? Maybe make the dining area Santa’s Workshop or a frozen wonderland? This goes exceptionally well with allowing staff to wear festive colors or outfits. (Though, in my experience, it is best not mandating the employees wear these colors if they prefer their standard uniform). Though, do take care not to go overboard too early.

Christmas Movietime!

Is to play appropriate Christmas movies and specials if you happen to have a TV or TVs in your restaurant. While it is uncommon for most eatery establishment to have them outside of sports bars, some family establishments still have one or two playing anything and everything at all times.

Perhaps Consider Going Digital

In the past twenty years, the internet has gone from this slow, clunky and unresponsive tool that required no one to be on the phone line to use, to now one of the most potent and intricate tools to ever be constructed. As such, sending out holiday-themed emails, offers, messages, notifications, and decking out your advertisement to model something more festive can be a nice gesture (especially if those who subscribe to your email listing get a coupon or savings with those deals).

Special Contests and Events

The holidays are about giving merriment and gifts to those around you, so why not offer gift cards to your customers for special events? Maybe a gift to your 100th customer of the holiday season? Alternatively, random “hey, you just won a free twenty-dollar gift card to (insert store name here), kind of prize. Alternatively, run contests and special events via your website or inside your place of business. Nothing drives up happiness (and sales), like getting a gift card just before Christmas. It is a fantastic gesture to make for both your employees and your customers, and everyone will be happy.

Add a Traditional Holiday Meal to the Menu

This one ties back to the third option listed above, but this time, go above and beyond the call of duty and maybe offer customers traditional Christmas dinners during the month of December. Dinners like ham and turkey, mass potatoes and stuffing, all that delicious yumminess and more. This alone can be an excellent marketing strategy for that final month of the year.

Pastries! Lots And Lots Of Pastries

This one may be tricky to do if you are not running a bakery, as this idea does benefit them more-so than traditional restaurants and fast-food joints, but that does not mean they are out of the picture. Most establishments offer some form of dessert, traditionally cookies and cake. Perhaps instead of traditional cookies, you can go with gingerbread cookies?

Host Community Events

The holidays are about family, friends and getting together with one another. Perhaps hire local artists to play at your restaurant or a community lot with you as a sponsor. This is one of the best marketing ideas I have to offer here.

Let Us Not Forget the Employees Themselves

The holidays can be stressful for men and women in the service industry, show them you appreciate their hard work and determination by throwing an after-work or Christmas party for your employees and their families. Another way is to make sure everyone goes home with a nice additional bonus. Whatever you choose to go with, make sure it comes from the heart because by making your employees happy, that will not only reflect on their performance during work hours, but word will spread about how kind and generous you are to both your employees, and to the customers, along with the general reception of it all.

Invite Mr. and Mrs. Claus

If you are running a restaurant that caters to families, perhaps see about asking one of your employees to dress up as Santa or Mrs. Claus and interact with the children. Or, if you can afford it hire a professional Claus for a special experience.

Maybe See About Cross-Promotion

Cross-promotions can be a fantastic marketing tool, just like everything else we have discussed in this list. Maybe see about teaming up with a local competitor to boost sales in various areas like goods and services, while also offering competitive prices. You can even combine this with giving back to charities or non-profits and do some good for your community.

Lastly, Have Fun with It

Christmas is a time for festivities, joy, and merriment. There are loads of methods to drumming up marketing support during the holidays because of the time and era we live in. The best tip I can give when trying to increase revenue via marketing is to make it all about the holidays and the people, while also having fun with it.

Christmas is such a beautiful and wonderful time of the year, and everyone deserves to be happy during these times. I hope this article gives you some thoughts and ideas on how to go about marketing during these times.

Travel Guide: Autumn in the Ozarks

A friend of mine moved to California last year, and on a recent visit back to Springfield she told me that describing the town to California locals was difficult. “No one really knows what I’m talking about when I tell them how green it is here,” she said, “Or how different and down to earth the culture is.” While visiting, she wanted to do all of her favorite Springfield things, “We have to go to Millsap! Harvest is a must! Winery on Sunday?” But she hated that she was going to miss fall–the changing leaves, the activities, and gatherings, the chill that begins to bite the air–“there’s really nothing like it here,” she said, sighing and setting down the sweater that she’d brought “just in case.”

And it’s true–no matter how much I travel, or how many diverse towns I visit, there’s truly nothing like Springfield. We have the perfect mix of big-city offerings and Midwest charm. Our restaurant scene is competitive and the quality is astonishing for the size of the city. Over the last few years, the farms in and surrounding Springfield have begun offering unique dining opportunities that my friends in larger cities like Tulsa admit sadly that they don’t have access to. “Oklahoma just isn’t doing that yet,” they say, “regardless of the number of farms or diversity in dining options and chefs we have.”

To experience all of Springfield’s best would take months with the changing seasons coming into play. But fall might be the city at her best. We are graced with so many festivals both in the city and within arms reach in neighboring towns, making this season especially festive. Starting early is the key. My suggestion is to choose a weekend in mid to late September or anytime in October and discover autumn in the Ozarks with this 48-hour weekend guide.

Friday:

Arrive around 5 pm and check into Hotel Vandivort in downtown Springfield. Bask in the modern luxury for as long as you’d like, then take a walk (if you’re ready for a longer jaunt) or drive to Mother’s Brewing Company. The brewery has a myriad of different beers on tap that is only available in the tasting room. It’s their brown and imperial ales that really shine once the weather turns to cool instead of hot. Think of flavors of whiskey, raisin, rye, coconut, chocolate, and coffee; all the warm goodness you need to fight that chill in the air. If it’s the fourth Friday of the month, stick around for the once-a-month “Friday Flix” in Mother’s backyard. In that case, there will be food trucks, outside beer stations and either a cult classic or a culturally relevant film.

However, if it’s not the fourth Friday of the month, or you’re feeling like some elevated southern comfort food and jazz, head over to The Hepcat. Only a few blocks from Mother’s, heading east down McDaniel, turning left on Campbell, you will enter Springfield’s new and only jazz bar. The Hepcat is serving items like smoked-fried chicken, pickled shrimp, and twice-fried plantains, blackened shrimp and tomato-bacon gravy with grits, an apricot salad, and fried olives. The bar menu has complex cocktails for those that are looking for mixology at its finest, while at the same time there is a “Cheap Beer” list consisting of long-standing American classics like Hamm’s and Stag for $2.50. Suggestion: order the smoked-fried chicken and one of the cocktails that pique your interest and either see where the night takes you, or head back to your cozy room and crisp white sheets.

Saturday:

Take your time getting up in the morning (this is a mini-vacation anyway) and then head across the street to Gailey’s Breakfast Cafe for a slice of local flavor that will be very obviously popular by the hoards of people that will be waiting both in and outside. But don’t let that deter you; put your name on the list and pour yourself a cup of coffee at the Saturday-and-Sunday-only coffee station and settle in for conversation and delicious aromas. When you’re seated, read over everything, but note the skillet list. The skillets are part of the new menu items that were recently added and I’m in love with the “Big Bite Mike,” a skillet with ham, sausage, bacon, red and green peppers, red onion, mushroom on a bed of skillet potatoes and topped with eggs-your-way and queso.

While you’re taking your time with breakfast, start gathering a plan for which festival you’d like to visit. A few notable options include: 

Cider Days – a festival on Walnut Street in Springfield with arts and crafts vendors, food and beverage vendors and live music and dance performances.

Photos by Mt. Vernon Chamber of Commerce

Apple Butter Makin’ Days – this is an area favorite located in Mt. Vernon, MO. This is small-town goodness at it’s finest; a parade, craft vendors, an apple pie contest, a car show, live music and you can even stir the apple butter pot yourself. Mt. Vernon is a 43-minute drive west on 44. But if you want to really get into the spirit of a small-town adventure, take historic Route 66 west to Halltown and continue west on 96 until 39 where you’ll go south and land right in the heart of Mt. Vernon.

Glade Top Trail Flaming Fall Revue – this event takes place in Ava, MO in Mark Twain National Forest. Ava is an hour’s drive southeast of town with scenic, winding roads the entire way. At the festival expect food, music, a dessert auction, pumpkin and face painting and craft vendors. Once the festival comes to a close make sure to explore the National Forest while you’re in the area.

Once you’re back in town, check out Chicago Cheesesteak Company, a few doors down from the hotel. It’s a tiny hole in the wall and you won’t be disappointed. My favorite is the “Halle(peno) Berry” which comes with chicken or steak (choose steak), mozzarella, fresh grilled jalapenos, cream cheese and grape jelly. The fries are double-fried so they have that nice brown-ness and flavor that’s a rare find. If you’re looking for something to wash it down, head back to the hotel. The Order in Hotel Vandivort has an ever-changing cocktail list and an excellent wine and beer selection with many local breweries featured on tap. Enjoy yourself and then up to bed you go.

Sunday:

I suggest brunch in the Order for both deliciousness and convenience. Notable favorites are the “Circle B Overload” with Circle B Ranch bacon and sausage, bell pepper, onion, sweet potato fries, pepper jack, and chorizo gravy, or on the sweeter side the “Coffee and Salt Waffle Bowl” with a torn waffle, Askinosie cocoa powder, Coffee Ethic maple syrup, and house-made Scotch salt.

Once you’ve eaten and had your caffeine fix, grab your bags and let’s go on the last adventure of the weekend. Head north on Glenstone and into the country. You’ll veer slightly east on Highway KK, and then make an almost immediate right to stay on KK, you’ll then turn right again on Farm Road 171, and voila, there you are at Tyler Ridge Vineyard Winery. This is the only winery in the area that actually harvests its own grapes into wine. The vineyard is right there on property with all of the best Missouri grapes. You’re welcome to stroll through the rows and pick and eat the grapes you find. My favorite wines are the Vignoles–a semi-sweet white with a unique floral and citrus flavors–and the “Hickory Barren”–made with Chambourcin, a red grape, but then fermented like white wine, with the skin peeled. Because of the skin being peeled, this wine is pink and tastes faintly like a full-bodied red and luscious like a white sweet wine. Stay awhile and talk to the owners, Mike and Kathy, they’re kind and treat everyone that comes in like they’re family. They’ll likely want to know what you do and where you’re from and by the end, you’ll be long lost friends. The wine is outstanding, but the experience is heart-warming.

And bon voyage, you’re off to your next journey. Until next time, I hope that the colorful leaves, small-town country drives, and excellent food and drink have left you warm and merry. Visit our town again soon, and look for other itineraries and suggested trips right here in the future.


This article was written by Meredith Tatum, Author, and Co-Owner of Vibrant Space.

5 SEO Improvements for Your Restaurant

What Is SEO?

Search engine optimization is a key component to any restaurant marketing effort aimed at helping your restaurant improve, expand, and evolve in today’s technology-driven world. SEO, which stands for search engine optimization, is the acronym for increasing the amount and quality of traffic to your business’ website through search engines like Google. SEO is a way for business owners to attract a specific demographic that is genuinely interested in your restaurant, instead of random internet users clicking your ad.

Why Is SEO Important for Your Restaurant?

SEO is a crucial part in growing your business because it is the key to getting a larger amount of traffic to your business site, in turn, bringing you more paying customers, and could mean never paying for regular advertisements again. Investing in search engine optimization will enable you to use locality, customer sentiment, as well as structured data to maximize your business growth. No matter how low your performance on search engines has been in the past, you have the opportunity to boost your popularity on search engines and other websites as much as you want through SEO.

In order to get the most benefits out of search engine optimization; one must understand how it works. Search engines like Google and Bing have something called a “crawler” that gathers information all around the internet about different content and brings that data back to the search engines. The engines then use this data through an algorithm to match up with certain searches, bringing more users to your website.

Search engine optimization may sound complicated, but it gets easier to understand over time. The results will speak for themselves. By following a few guidelines, you can help your business thrive through SEO.

Tip #1

Designing Your Website & Managing Content

One of the most important factors in today’s online world is a solid, well designed, maintained website that will catch eyes, and quality content and information to captivate and inform readers. First and foremost, if you have the budget, hire a reputable web design and development agency to get your website updated, accessible, and aesthetically pleasing to help your site give off a professional impression. If you don’t think you can afford to hire a professional, there are many online resources that you can use to help you create your own website design and outline from scratch for free or at a low cost, such as Squarespace.

Secondly, take the time to seek out a qualified individual to do content writing for your website, for things like FAQs, menus, a section about the restaurant and its story, and any other important information you want them to include that will captivate and inform customers visiting your site. After all, if you’re going to be investing in generating more traffic to your website, you should want the content to resonate with your visitors.

This will require a budget as well, since content creators’ time is very valuable. Be sure they are fluent in your language, have proficient writing and editing skills, and can come up with fresh, inviting writing to present on your website.

Tip #2

Sort Out Your Content Preferences & Strategize

In order to increase traffic to your restaurant’s website, you will have to pinpoint the location the majority of your customers will come from based on popular work locations or common tourist attractions. Doing this will enable you to narrow your audience and ensure the people visiting your site will actually have a genuine interest in it and won’t just click off immediately without giving it a read. You can use resources like Google Keyword Planner to plug in a specific geographic focus area.

After you’ve sorted out the ideal demographic based on your location, you will want to select which specific words or phrases are common among your target audience. You can pinpoint generic terms, such as “restaurant,” or pair them with a specific location, such as “New York City restaurants.” These would be considered “high-level restaurant terms,” simply meaning these are among the most common searches people may use on a search engine.

Aside from these high-level terms are “niche-specific terms,” which are more specific searches, but still broad in nature. These can include certain foods or atmospheres, such as “Chinese restaurants” or “family restaurants.” To get a good idea of examples you can use to get more clicks, you can use resources like Yelp and TripAdvisor and take a look at their search filters to get an idea of different categories people search for on those platforms.

Brand terms” are simply terms used for your specific brand, like your restaurant’s full name. These are terms you can begin to use once your business is well established and popular in the area. Be sure not to focus solely on these terms, and include more broad, general search terms to be sure your business gains traction and outranks other recommended restaurants on search engines.

Tip #3

Be Active and Present on Social Media

Social media is inarguably a massive part of business development and maintaining a customer base, Facebook is one of the most popular platforms for restaurants to interact with customers and keep them in the loop. One way to utilize social media for your business is to offer rewards or discounts for customers sharing posts from your restaurant’s page. This will help spread the word about your establishment while keeping customers engaged and excited about your business, especially if they get something out of it!

Regular posts and updates about your business will also keep customers in the loop while keeping your business relevant. The more they see from you, the more likely they are to pay your restaurant a visit. Be sure to announce any new menu items or merchandise, as well as any special events or discounts happening on your social platforms to inform your fans, and hopefully they will share and spread the word to others on the platform as well.

Tip #4

Encourage Feedback

The best way to keep your restaurant at the top of its game, as well as search results, is by having an extensive collection of positive reviews, ratings, and testimonials from customers. By having high-star reviews, users are more likely to click on your restaurant when looking at it against others. The more positive reviews you have, the better your customers will perceive your business, making them much more likely to spend money there.

Consider a rewards program or free coupon for customers leaving reviews on platforms like Google, Yelp, TripAdvisor, and more. This will be appealing to them as they will feel their opinion matters and will be heard. Not only this, but they will benefit from sharing their thoughts, and will be more likely to return to your establishment to do more business in the future.

Tip #5

Get Technological

Almost two-thirds of website traffic comes from mobile phones or tablets, according to Google Analytics. To use this to your business’ advantage, invest in making your website mobile device friendly, to ensure customers can access it from anywhere. This will eliminate frustrating buffering and wasted time, which could result in negative reviews from customers.

One step further would be investing in a mobile app for your business. This may be costly, but it gives customers an opportunity to browse menus, place online pickup orders, even be involved in a customer rewards program, should you choose to create one for your restaurant. This will help give customers a streamlined, positive experience with your business, just from using a convenient mobile app.

Tip #6

Whatever you do- Monitor What’s Going On

Any change you make can either harm or help your business, so you need to be aware of how the decisions you make are affecting your business. Begin by equipping your website with Google Analytics, which will help you keep track of your site traffic and give you an idea of how many people are being reached. You can also use tools like Unamo SEO, which will analyze your site, help you improve in certain areas, and will show you your site’s progress on a daily basis.

To go one step further, you can hire a content manager to analyze all this data. They can set up all these tools and platforms to keep track of your website’s progress and traffic and can make different adjustments as needed to make sure you’re getting the results you want. This will be another thing to factor into your budget, but if you aren’t a tech-savvy business owner, this may be a better option than trying to do it all yourself.

Conclusion

Search engine optimization may seem very complicated and hard to understand, but it is simpler than many may think. It is a key component to business expansion and can work wonders when it comes to getting your business the exposure it needs to reach its’ potential. By being active on social media, forming a good relationship with customers, and hiring help when you need it, you can easily take your business to the next level. Be sure to keep up with the times, keep your website up to date and mobile device friendly. Keep your business on the up and up by utilizing these SEO tips.

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