The Great Game of Business
The Great Game of Business began when Jack Stack wrote a book outlining the revolutionary way he went about running a company. Over the past few decades the open-book management approach has been adopted by companies all over the world and the expertise of “The Great Game of Business” has transformed the way companies operate.
In collaboration with the team at 40Digits and the GGOB marketing department, Longitude was brought in to create the visual identity of the rebrand. This included the 20th Anniversary re-release of The Great Game of Business book, the revised brand identity, website design for the book release and the design for the GGOB company website.